Peloton holiday ad sparks heated debate on social media over body imagery

December 3, 2019

It’s a tough job to strike the right balance of relatable and aspirational in advertising. The internet seems to think high-end fitness equipment manufacturer Peloton failed to walk that line. The TV ad that shows a woman walking down the stairs to discover that her spouse has given her the gift of a Peloton bicycle for Christmas has social media users criticizing Peloton for supposedly peddling negative body images and proliferating unhealthy marital dynamics. Read the reactions at CBS News.