Peloton Axes Unlimited Free App Membership in Short-Lived Experiment

April 17, 2024

Peloton introduced three app tiers during its massive ‘more than a Bike company’ rebrand in May 2023: the free app, a $12.99/month Peloton App One and a $24/month Peloton App+ level for all of App One’s offerings and more.

As CNBC reports, Peloton CFO Liz Coddington stated that the connected fitness brand quickly learned that the free tier was “cannibalizing” its efforts to gain paid subscribers but indicated that Peloton hasn’t thrown in the towel just yet. Athletech News