Peloton Axes Unlimited Free App Membership in Short-Lived Experiment

April 16, 2024

Peloton has quietly discontinued access to its unlimited free-membership app tier after failing to convert paid subscribers, marking a new setback in the brand’s push to conquer the digital fitness content space.

The change doesn’t affect Peloton’s current free membership users and comes less than a year after its launch. Athletech News