Over 18,000 visitors registered for the first Run Show USA in Boston

February 21, 2023

Run Show USA - The new running expo celebrates huge success despite freezing temperatures in Massachusetts.

/ENDURANCE SPORTSWIRE/ – Thousands of runners from the East Coast attended the first edition of Run Show USA Boston despite February Saturday 4th and Sunday 5th reporting record temperatures in the last 7 years. The weather reaching between 20 and 40 degrees below zero didn’t stop the Boston Strong runners coming together at the latest running expo to find the latest gear, apparel, nutrition, races, and inspiration. Held in partnership with Boston.com, the running expo was held at the Hynes Convention Center and welcomed all ages to find the best that brands and races had to offer.

The show was the first running meet up of its kind and visitors attended the show to shop the latest gear including accessories and running shoes from over 100 brands, listen to a stellar speaker line-up and plan their training and events for 2023.

Inspiration, inclusivity, and sustainability reflected the ethos of the expo
The show’s two stages played host to Olympians, record-breaking athletes, track, and field legends plus race directors from across the States including Carl Lewis, Jenna Prandini, Sally McRae, Dean Karnazes, Dave McGillivray, The Mirnavator and many more. Packed theaters of visitors heard the skills, techniques, achievements, and failures from the speaker’s experience on the trails, track and road. The show opened on Friday with a ‘standing room only’ crowd listening to Carl Lewis who shared inspirational stories from his career with Rudy Novotny, the host of the Marathon, Track and Road Stage.

Sustainability, diversity, and accessibility to running was high on the agenda and reflected the ethos of the expo where the organizers welcomed both seasoned runners and newcomers to the sport, no matter their ability or background. Jog On were at the show collecting old running shoes from runners, who then distribute these out to 11 hubs around the world, which prevents them going to landfill. Organizations partnered with the show to bring diversity and ensure accessibility to the show was reached. The event partnered with organizations such as Girls on the Run, Black Girls Run, Latinos Run and Boston Bulldogs, all who were at the show to welcome their running groups to enjoy the show and get expert advice about the latest gear, apparel and technology.

Several features encouraged families to make the most of their day out including a Kids Get Active Zone by MyGym where children could hopscotch, hula hoop and improve their balance/agility. Yoga for Runners was a popular feature where Adina Crawford provided classes throughout the day and Wellness in Motion provided massage in the Recovery Zone. The Coaches Corner sponsored by Team Run Run was a busy location where 1:1 coaching sessions took place all weekend and new and existing runners found a coach for their 2023 training. Major show partner, B.A.A. brought their Gloria G. Ratti Collection to the event and showcased an interactive board for how to stay active in 2023. ChiRunning hosted clinics for runners to learn the ChiRunning technique designed to increase performance and reducing injury and increasing energy efficiency. The show built an entire Event Village presented by RaceRaves which showcased a series of races and events for runners.

Run Show Boston: a great success and dates set for 2024

Ben Cooke, President Marathon Sports LLC commented “”The Run Show has cemented itself as an integral part of the Running Community in Boston. With compelling speakers, a platform for community organizers, and the premier product event from running brands, this is truly a different experience for runners in Boston.”

Craig Hanratty, Event Director of Run Show USA, commented: “We are blown away from the positive feedback that we have received for this launch event. We are a small team with a huge determination for making running accessible to all. By offering many free-of-charge early-bird tickets and working with fantastic partners like Boston.com and Boston Athletic Association, we felt honored to bring the community together, despite the weather over the weekend!

“What’s more our visitor survey showed that on average the 2023 visitors said they spent approximately $250 each as a result of the expo and 76% of visitors are likely to visit the show again in 2024.”

“So our plans are already underway for a bigger and better Boston show in 2024, with slightly earlier dates of January 27-28th at the Hynes Convention Center but before then we’ll be taking the Run Show USA to Chicago McCormick Place, June 10-11, 2023.”
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For all media enquiries contact Senior Marketing Manager Chloe Hyland, chloe.hyland@raccoonmediagroup.com

About Run Show USA:

The event takes place at the start of the season to allow you to choose and buy the right kit ahead of race season. A utopia for running enthusiasts providing all the inspiration, footwear, apparel, tech, nutrition and advice needed to achieve your running goals. The show is accessible to all – no matter how far or fast you go and no matter where you are from – this is a place for everyone that loves to run.


About the organizer – Raccoon Media Group:

Raccoon Media Group is a dynamic, high-growth media business focused on health and wellbeing markets.

Our media properties deliver year-round content and advice to specialist, self-identifying consumers that share a love of being outside and active. Our events are well-timed, community-driven, tightly focused, and passion-led. They bring buyers and sellers together to see cutting edge innovations in a fun and exciting way.