OutsidePR Adds To Client Roster

October 22, 2020

DECKED, Taiga & Sun Valley/Snowbasin Ski Resorts Onboarded

Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster.

Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce a partnership with the famed destinations. Sun Valley is poised for a landmark year in its rich and storied history, with the opening of 380 acres of new expert skiable terrain and the debut of a new high-speed quad in the 2020/2021 ski season, while Snowbasin welcomes skiers and boarders for its 80th season, just minutes from bustling Salt Lake City. Both resorts do not plan to implement reservation systems this year and have announced winter updates for health and safety policies which can be found on the resorts’ websites.

DECKED, another Idahoicon, is the country’s leading mobile storage and organization equipment creator for the truck market. Their ground-breaking in-bed drawer system is poised to be joined by other, similar innovations in hard goods that OutsidePR will be tasked with debuting.

Taiga Coolers, the agency’s first client from the great state of Texas, is a leader in custom and consumer-based coolers. This month, the company launched one of the outdoor industry’s most innovative – and environmentally-conscious – products: the Taiga Terra, a cooler made from bioplastics.

As agency of record for the ski areas as well as DECKED and Taiga, OutsidePR will be responsible for brand-building, story-telling, and promoting their unique products and experiences.

Jess Smith, vice president of OutsidePR, said,“As our world continues to deal with unprecedented change and disruption, responsible outdoor recreation and community is more important than ever. We aimto bring joy and exemplary experience to consumers through our exceptional brands and clients, and to continue to tell stories of perseverance, hope and innovation in doing so.”

OutsidePR, founded in 1995, specializes in endurance and outdoor sport public relations with an emphasis on publicity, story-telling, crisis communications, and ambassador and influencer programs. Mountain Hardwear joins the agency after a significant period of growth for OutsidePR, which represents retailers like Title Nine and Decathlon, core outdoor brands like HOKA ONE ONE and Icebreaker, and large-scale multi-national companies like Red Bull and Herbalife.

For more information on OutsidePR, visit outsidepr.com

Media inquiries, DECKED: Jenny Davis, Jenny@OutsidePR.com
Media inquiries, Sun Valley: Jess Smith, Jess@OutsidePR.com
Media inquiries, Snowbasin: Sarah Niklas, Sarah@OutsidePR.com
Media inquiries, Taiga: Anna Avery, Anna@OutsidePR.com


About OutsidePR

OutsidePR is one of the leading endurance and outdoors PR agencies in the USA. While wholly dedicated to the sports category, OutsidePR is unusual in serving multi-national, multi-billion dollar brands as well as core endemic companies. Representing clients ranging from Red Bull and Epson to Injinji and Icebreaker, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit www.outsidepr.com.