Oiselle Taps Leading Active Lifestyle Agency OutsidePR as Agency of Record

July 25, 2023

Progressive women’s running brand joins forces with OutsidePR to support next phase of growth

SAUSALITO, Calif. (July 25, 2023)/ENDURANCE SPORTSWIRE/ – OutsidePR, a leading public relations agency in the outdoor and active lifestyle space will now represent women’s running brand, Oiselle. A trailblazer for inclusivity within the running industry, Oiselle’s mission is threefold: make great products, improve the sport, and grow the sisterhood.

“We are thrilled to partner with OutsidePR, known leaders in this space, to continue to voice our mission and elevate the incredible female athletes that we work with,” says Atsuko Tamura, president of Oiselle. “Ultimately, we hope that this partnership will allow us to reach more women who may be hesitant to consider themselves runners, and show them that this sport truly has a place for everyone.”

The purpose-driven brand has already made noise in the running industry this year. In February 2023, they announced their merger with fellow indie running brand, Janji, reinforcing their commitment to community and connection within the run space. At the recent USATF Championships Oiselle announced the signing of four new trailblazing athletes, including NCAA Steeplechase star Madie Boreman, to their Haute Volée team, highlighting rising stars in Track and Field.

These recent new signings highlight Oiselle is on a mission to change the sponsorship structure. Traditional sponsorship models within Track and Field have placed athletic performance above the health, wellbeing and “human element” of the athlete. With Oiselle, each athlete contract offers pregnancy clauses that not only support an athlete through her pregnancy term, but also include language that provides support for post-birth care to help athletes get back to training and racing.

“As fans, customers and supporters of Oiselle and their mission from the earliest stages, we couldn’t be more thrilled to partner with the brand that truly sees the power and impact of supporting women in sports,” said OutsidePR President, Jess Fiaschetti. “We’re mothers and runners ourselves, and we’re thrilled to support Oiselle in their commitment to instigating positive change.”

For more media inquiries related to Oiselle please reach out to Oiselle@OutsidePR.com

About Oiselle:

Founded in 2007, Oiselle is a by women, for women athletic apparel company that has always loved to go fast, take chances. We make running apparel for female athletes of all ages, paces, and places and bring together a community of women who love to move, run, and fly. Learn more at oiselle.com and follow Oiselle on Instagram, @oiselle.

About OutsidePR:

OutsidePR is one of the leading active lifestyle PR agencies in North America. OutsidePR services multi-national, multi-billion dollar brands as well as core endemic companies. With employees across the western United States, and representing clients ranging from Red Bull and National Forest Foundation to Mountain Hardwear and HOKA, the agency is known for its dedication to journalism, its objectivity in pitching clients, and its credibility in endurance and outdoor sports. For more information, please visit outsidepr.com.