Nike Could Be Losing Its Lead in Online Running Shoe Traffic, Similarweb Data Shows

May 17, 2024

Nike is falling behind running shoe competitors when it comes to website traffic growth.

Between March 2022 and March 2024, traffic to Nike.com’s running shoe category has declined steadily, according to web traffic data complied by Similarweb. Whereas the Swoosh’s running segment had double the amount of traffic of its competitors in March 2022, other brands have since caught up, with Brooksrunning.com now rivaling Nike’s total traffic to its running category. FN