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Nike and Adidas Are Losing Ground to These Competitors in Women’s Athletic Footwear

July 19, 2021

Matt Powell, senior sports industry adviser for The NPD Group Inc., revealed on Twitter that Nike and Adidas have ceded share to Skechers, Brooks, Vans and other leading labels in the first half of 2021. Speaking with FN, the industry insider explained that these ascendant brands are winning over women in multiple ways.