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New Roll Massif Challenge Offers a 90-Day Cycling Challenge with Short- and Long-Course Routes, Weekly Prizes, and Grand Prizes

July 23, 2020

Ride Iconic Colorado Cycling Courses Virtually for a Fun Way to Keep Your Wheels Spinning

Boulder, Colorado, USA — July 23, 2020 —Roll Massif, producer of 8 iconic Colorado cycling events including Elephant Rock, Copper Triangle, and Tour of the Moon, announces the Roll Massif Challenge, a new virtual cycling event series designed to offer a fun and engaging way to ride more this fall. Beginning August 1, cyclists who register for this virtual cycling challenge will have 90 days to ride 353 miles or 484 miles which represent the short- and long-courses of the road and gravel Roll Massif events. Learn more and register today at rollmassif.com/solo-challenge.

As events across the globe get canceled due to the Coronavirus pandemic, the Roll Massif Challenge offers a fun and safe way to ride more this fallwhile filling that competitive void. Registered riders can log rides wherever and however they choose, following the GPS routes of Roll Massif events or staying local and riding in their area or on an indoor trainer.After each ride, riders log their progress to hit milestones and earn badges and rewards.

Each week, Roll Massif will draw prizes from sponsors and partners to be awarded to registered riders. These prizes will include Roll Massif gear, subscriptions to the new Active Pass membership, cycling helmets, and more.

Registration for the Roll Massif Challenge is rolling and flexible. Cyclists can join the challenge on the first day or register later and make a push to hit the goal mileage. With four registration options offering a shirt, cycling jersey, or donations to coronavirus relief,Black Lives Matter, or cycling-related charities, the Roll Massif Challenge will challenge cyclists to do good as they ride more. Cyclists must upload their results by October 31 at midnight Mountain Standard Time.

After the challenge, riders who logged their complete goal mileage will be randomly selected to win Grand Prizes including bikes, trainers, and more. All participants will receive a goodiepackage in early November.

Roll Massif Challenge

August 1 through October 31, 2020
353 miles or 484 miles
Registration: $85-$125
More info and registration: rollmassif.com/solo-challenge

About Roll Massif

Roll Massif produces 8 iconic Colorado cycling events including some of Colorado’s best known and most loved rides like Elephant Rock, Copper Triangle, and Tour of the Moon. Roll Massif events promote three values of camaraderie, challenge, and community in which riders may ride with whomever they like on rewarding courses in a fun and supportive atmosphere. Roll Massif is the events division of Pocket Outdoor Media, the world’s leading creator of outdoor and endurance sports content. From web to print, podcast to social, Pocket Outdoor Media content is best-in-class. Our brands include: Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, Nastar, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, Vegetarian Times, VeloPress, VeloSwap, and Warren Miller Entertainment. Pocket Outdoor Media is headquartered in Boulder, Colorado with offices in San Diego, CA and Toronto, Canada. Learn more at pocketoutdoormedia.com.

Pocket Outdoor Media Inquiries

PJ Rabice, Vice President of Marketing, [email protected], (303) 440-0601

Advertising, Sponsorships, and Partnerships

National Event Sales: Rebecca Hayden, [email protected]
Midwest and East Coast: Shannon Standefer, [email protected]
Rocky Mountain and West Coast: Ellen Butler, [email protected]
General Advertising Inquiries: [email protected]

Pocket Outdoor Media

4745 Walnut St., Unit A
Boulder, CO USA 80301
pocketoutdoormedia.com

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