New IRONMAN Training Companion Powered by PKRS App Launched

October 10, 2019

Digital all-in-one training solution for IRONMAN Triathletes

KAILUA-KONA, Hawai`i / TAMPA, Fla. (October 9, 2019) – IRONMAN, a Wanda Sports Group company announced today the new IRONMAN® Training Companion powered by PKRS; an all-in-one training app focused on maximizing performance potential for IRONMAN athletes through mobile training technology.

The all-inclusive IRONMAN Training Companion powered by PKRS app is designed for endurance athletes. It provides a data-driven, holistic and continuous training experience on your mobile device. Through the app, athletes will be served workouts, video technique tutorials, nutritional and recovery support as well as tips for achieving optimal performance in swim, bike and run.

“We believe that a great race day experience requires a great training experience and IRONMAN events demand commitment and consistency in training and preparations. The IRONMAN Training Companion powered by PKRS will guide our athletes with all-inclusive training and IRONMAN specific content along their journey,” said Andrew Messick, President & Chief Executive Officer for The IRONMAN Group. “We understand that our athletes have varying training needs depending on their lifestyle, experience and personalities. We believe that there is a role for a digital training experience where athletes and coaches can meet and interact, with access to a support group of professionals for nutrition/fitness.”

The IRONMAN Training Companion powered by PKRS launches in beta to a Founders Class of 300 select athletes and coaches training for 2020 IRONMAN events including: IRONMAN 70.3 Port Macquarie, IRONMAN 70.3 Santa Rosa, IRONMAN 70.3 Connecticut, ViewSPORT IRONMAN Lake Placid and IRONMAN Copenhagen. They will provide additional insight into the beta version of the app before full release in 2020. The IRONMAN Training Companion powered by PKRS will be compatible with smartwatches along with iOS and Android phones. Monthly memberships start at $90 USD per month, with the Founders Class guaranteed pricing at $60 per month.

Built by Olympic Gold medalists, world champions and their advisors, including two-time IRONMAN World Champion Jan Frodeno, The IRONMAN Training Companion by PKRS takes the guess work out of triathlete training programs and puts it right in the palm of the user.

“This is a one-stop-shop. An app that contains everything. It simplifies your daily life and integrates all the things you need, from what to eat to how to stay healthy,” said Jan Frodeno, multi-time IRONMAN World Champion.

“As the IRONMAN Training Companion powered by PKRS is a first step as IRONMAN takes a further step into the Training and Coaching space.  Our goal is to give our athletes and coaches the tools they need to be successful in their journey from registration to race day. It will be the perfect marriage of AI technology with a human touch,” said Earl Walton, Global Director, Training and Coaching for The IRONMAN Group. “Athletes will receive specific support across training, nutrition, recovery, injury prevention and mindset development with a team of specialized endurance experts, nutritionists and functional strength specialists available 24/7.”

For more information on the IRONMAN Training Companion powered by PKRS and to get on the waitlist visit, For more information on the IRONMAN brand and global event series, visit Media-related inquiries should be directed to


About PKRS

With a diverse background from Private Equity, Venture Capital, SpaceX, Rocket Internet or other data-driven start-ups, the PKRS.AI. Team also comprises of 9 World Championships and 1 Olympic Gold Medalist. Proudly based in Los Angeles, PKRS is supported by a global investor base aligned to transform human performance.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.