MYLAPS and IRONMAN Europe extend partnership through 2024

December 20, 2021

Successful year in triathlon timekeeping across Europe

Haarlem/Frankfurt  /ENDURANCE SPORTSWIRE/ – MYLAPS Sports Timing and IRONMAN Europe extend their partnership for an additional year. Participants at most IRONMAN races across Europe will be assured of the latest developments in timekeeping through 2024.

Commencing in 2021, the extensive partnership between the sports timing company and the iconic endurance event organizer saw the delivery of race timing, results, and live tracking data at more than 30 races in over 10 countries across Europe, Middle East, and Africa. The 2021 season also saw IRONMAN launch on-site bib printing together with MYLAPS at several events, which will be further expanded in the new year. The MYLAPS team worked closely together with local timing partners across Europe, offering the ultimate race experience to tens of thousands of athletes. 

Crucial element of the race experience for participants and followers

Stefan Lenhart, Director of Technical Operation at IRONMAN EMEA: “We are satisfied with the first year of our close partnership. Accurate and reliable timing data is a crucial element of the race experience for participants and their followers. We strive to offer the ultimate experience for our athletes and are confident that we can rely on the expertise of MYLAPS Sports Timing.”

ProChip System for accuracy up to 0.003 second

“We look back on an exciting season with one of the most iconic names in the mass event industry,” says Arno Kempenaar, Director of MYLAPS Event Timing. “We used our MYLAPS ProChip active timing system with an accuracy up to 0.003 second. Our newly launched ProChip Smart Decoder, which is the smallest and lightest timing decoder in the industry, proved to be a great addition to our setup. We look forward to the coming years to offer the best timing experience together with our local partners across Europe.”

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll® Running Series, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, World Triathlon Championship Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events including Haute Route®, and gravel racing like Gravel Epic®, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.com/about-ironman-group.

About MYLAPS Sports Timing

At MYLAPS we support athletes, racers, and events in creating their ultimate sports experience. Every year we capture the performance of over 30 million people all over the world. And turn their data into insights, progress, and fun. We offer them a better understanding of their performance and help them with their best next steps. Founded in 1982, we have revolutionized the world of sports timing with groundbreaking innovations and set the standard ever since. Our products and platforms are used at professional events like the Olympics and NASCAR to countless local events around the corner.

More info

If you have any questions or need Hi Resolution images, please contact Krijn Snuif (Marketing Manager at MYLAPS), krijn.snuif@mylaps.com or +31 (0)6 29 72 18 59.