The partnership encompasses 13 of Motiv’s nationwide portfolio
DENVER (Jan. 31, 2019) – Motiv Group (Motiv) is excited to announce a nationwide partnership with Zevia as the official zero calorie, naturally sweetened beverage partner for 13 endurance events. The LA-based beverage brand will offer a selection of zero calorie sodas and teas at Motiv’s iconic events across the country.
“We are thrilled to partner with Zevia for 13 of our iconic endurance events,” said Sam Renouf, CEO of Motiv Group. “Motiv is passionate about providing community focused events for all levels of athletes to enjoy, which is why Zevia is a natural fit for our brand as they enfuse passion into all of their products.”
“At Zevia, we feel strongly about reducing sugar consumption, using clean ingredients and creating delicious and refreshing beverages,” Paddy Spence, CEO of Zevia. “You can find our passion throughout all of our products, from soda to energy and organic tea. We take great care in choosing the ingredients that go into our beverages.”
Participants will be able to enjoy Zevia’s zero calorie beverages, such as black cherry, grape, ginger ale and ginger beer soda and caffeine-free hibiscus tea with passionfruit, black tea with raspberry, black tea with blood orange and black tea with peach. The beverages are Non-GMO Project Verified, vegan, kosher and gluten free. Participants can try a berage during the event fitness expo, after-race festival and through VIP experiences.
Partnered events include:
- Feb. 2019 Surf City Marathon
- March 2019 Shamrock Run Portland
- March 2019 Love Run Philadelphia Half Marathon
- April 2019 Rutgers Unite Half Marathon
- April 2019 TarHeel 10-Miler
- May 2019 Wildflower Experience
- July 2019 Destination: Napa to Sonoma Wine Country Half Marathon
- Sept. 2019 Nautica Malibu Triathlon
- Sept. 2019 Surf City 10
- Oct. 2019 JetBlue Long Beach Marathon
- Oct. 2019 Bull City Race Fest
- Nov. 2019 Golden Gate Half Marathon & 5k
- Dec. 2019 Holiday Half Marathon
Motiv is one of America’s leading sporting event businesses that owns and operates over 40 endurance events in the U.S. and Australia. The company engages an active audience of more than 600,000 attendees per year has also recently expanded outside of sporting events into experience based festivals. Motiv is proud of the events in the portfolio, which are on average 16 years of age, have deep community engagement and for the most part are locally operated. Motiv believes in partnering and investing in events that are looking to grow, and deliver engaging experiences within their communities. For more information, please visit MotivRunning.com.
Zevia is the first beverage brand exclusively focused on naturally sweetened, zero calorie beverages, including Soda, Energy, Ready-To-Drink Tea and Mixer lines. With formulas that are Non-GMO Project Verified, Vegan, Kosher, and Gluten Free, Zevia is sold at more than 40,000 grocery, natural and specialty food stores in the United States and Canada, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, Target and Amazon. You can find us at Zevia.com and @Zevia on Twitter/Instagram/Facebook.