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Motiv and Sonoma Creamery Announce Event Partnership

January 29, 2020

Seven event sponsorship to kick off at Surf City Marathon on the weekend of February 1 – 2

Seven event sponsorship to kick off at Surf City Marathon on the weekend of February 1 – 2

Sonoma, Calif. – January 29, 2020 – Motiv, an active lifestyle, sports and entertainment company, today announced that Sonoma Creamery will become a featured partner at seven of the company’s premier races. The Sonoma-based brand will utilize the partnership to sample, support and educate participants from all walks of life about their on-the-go Cheese Crisps.

“We are thrilled to be partnering with Motiv’s unique event platform to expose so many runners to our Sonoma Creamery brand and innovative, nutritious, high-protein baked cheese snacks,” said John Crean, President and CEO. “We had a great experience at the Napa to Sonoma Half Marathon last year and are delighted to carry forward the heritage of our historic company and brand in new directions with an expanded partnership in 2020.”

Sonoma Creamery will be a featured event partner of seven events. The certified gluten-free Cheese Crisp line is perfect for the healthy and active lifestyle enthusiasts. Sonoma’s flagship Parmesan Crisps deliver 10 grams of all-natural protein in a 1 ounce serving, with no whey, soy, or pea protein added. The perfect post race fuel or after workout snack for endurance athletes looking to increase their natural protein intake.

The sponsorship will launch at the Surf City Marathon on February 1 – 2 in Huntington Beach, which has attracted nearly 17,000 participants. The partnership expands across California, Oregon and Philadelphia events.

“At Motiv we strive to host best in class events and Sonoma Creamery strives to provide the highest quality snacks on the market, which is a reflection of the hard work and ingenuity of their team,” said Phyllis Blanchard, Director of Partnerships at Motiv. “Sonoma Creamery’s Cheese Crisps are a great addition to our finish lines and are sure to be enjoyed by tens of thousands of athletes throughout the year. This truly is a win-win partnership for both of our brands.”

The Motiv platform of events provides a world class race experience for both participants and spectators.  Each event weekend begins with a two-day Health & Fitness Expo and concludes with a finish line festival as participants celebrate their accomplishments with family and friends. The new partnership will provide extensive sampling and branding exposure for Sonoma Creamery through an integrated partnership featuring social media content, athlete promotions, expo sampling and an onsite event activation.

For more information about Sonoma Creamery, visit www.sonomacreamery.com. For more information about Motiv, please visit MotivGroup.com.

About Motiv

Motiv is an event production company that owns and operates sporting events and experience festivals around the world attracting more than 375,000 attendees every year. Proud producers of some incredible events including the Surf City Marathon, Shamrock Run Portland, Napa to Sonoma Wine Country Half Marathon, Sydney Running Festival, Nautica Malibu Triathlon, Philadelphia Love Run and the Denver Oktoberfest to name just a few. Motiv believes in partnering with events and like-minded businesses that engage, inspire and make a difference in the lives of the audiences that enjoy them. Learn more at MotivGroup.com.

About Sonoma Creamery

Crafting cheeses since 1931, Sonoma Creamery Cheese Crisps offer a versatile, high protein crackers good for any occasion.  Our Crisps offer consumers an on-the-go healthy option that addresses the dietary and lifestyle choices they are making about their snack foods. Further information about Sonoma Creamery can be found online at https://sonomacreamery.com.

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