Monuments of Cycling Announces Official Bike Tour Partnership With Thomson Bike Tours, The Premier Cycle Tour Operators

March 19, 2024

This partnership brings these two purveyors of pedaling passion together to grow the reach and richness of gravel experiences globally!

SAN DIEGO /ENDURANCE SPORTSWIRE/ – Monuments of Cycling (MoC), the renowned producer of the iconic Belgian Waffle Ride (BWR), is delighted to unveil its partnership with Thomson Bike Tours (TBT) as the Official Bike Tour Partner of the Belgian Waffle Ride series. Thomson Bike Tours holds the esteemed position as the number one official premium Tour operator to the Tour de France, but as much as they love the road, they know it’s great to get off the beaten path and head to the unroads for gravel adventures.⁠ The freedom to ride the unroad opens up a whole new range of exciting and intriguing places just waiting to be explored, and that’s where this partnership unfurls its flag.

BWR and TBT share a deep heritage and a proven track record in their respective fields. BWR, renowned for being a pioneer of gravel racing and the producer of the most unique cycling events in the world, has been providing cyclists with opportunities to aspire, reach, and grow both physically and mentally over the last thirteen years having produced 27 races. Similarly, Thomson Bike Tours has earned a reputation for delivering unparalleled cycling experiences, putting the rider first and constantly seeking improvements to elevate the journey. This partnership brings together two brands associated with the greatest races on the planet, including the Tour de France, to offer cyclists a unique combination of quality, performance, and service in exotic locations where the combination of terrains mimics the dynamics of a BWR course.

This partnership brings these two purveyors of pedaling passion together to grow the reach and richness of gravel experiences globally, with TBT bringing its expertise to the United States and the BWR bringing its unique unroad adventures to Europe and beyond. The partnership will involve developing European training camps for the BWR and iconic rides throughout the world, leveraging the collective expertise that only a collaboration like this can manifest.

“The partnership between Thomson Bike Tours and Belgian Waffle Ride is crucial for expanding the horizons of gravel riding and racing and further enriching the gravel experience for riders worldwide. It’s not just about the thrill of the race; it’s about our shared passion for exploration, pushing boundaries, and embracing the untamed beauty of the outdoors. Together, we’re not just creating events; we’re crafting unforgettable adventures that redefine what it means to ride,” said Peter Thomson, CEO.

“We are incredibly excited to commence our partnership with Thomson Bike Tours,” remarked Michael Marckx, CEO of Monuments of Cycling, and creator of BWR. He added, “This partnership underscores our shared belief in the power of the bike to enrich lives. As passionate cyclists, both our teams will play a role in bringing new gravel experiences to riders all over the world. It’s in our shared nature to innovate and our collective dream is to share the best possible cycling adventures with riders of all stripes. Our efforts will bring new unroad opportunities… From spectacular new locations and meticulous refinement of routes to incredible van support and the best ride leaders in the business.”

As part of the partnership, Thomson and BWR’s unique cocktail of gravel terrains will be made available to all guests who partake in forthcoming jointly designed trips in key locations in Europe, starting May 5th, 2024 in Tuscany with further dates through the year in Girona and Portugal. These carefully curated experiences promise unforgettable routes, indelible memories, and lasting friendships; and mark the beginning of an exciting chapter for both brands as we strive to redefine the standards of premium gravel cycling experiences. Similarly, if you’re feeling the desire to up the ante and jump into a BWR race, there are still five events throughout North America to pick from! Go test your legs and fly the Thomson flag on our behalf!

The Belgian Waffle Ride was initially conceived as extremely challenging race in the spirit of the great European one-day Spring Classics and has evolved into a collection of the most unique cycling events globally. The races are renowned for their dynamic, multi-surface unroad parcourses featuring single track, gravel, sand, rocks, double track, water crossings, cyclocross features, and asphalt.


Monuments of Cycling (MoC) is dedicated to curating unparalleled cycling experiences globally. Our commitment extends to both elite athletes and enthusiasts alike, as we orchestrate world-class races designed to captivate riders through diverse and unexpected challenges. At the core of our mission is the aspiration to ignite inspiration among cyclists of every caliber, encouraging them to push boundaries, set lofty goals, and discover newfound fulfillment and joy. Central to our portfolio are the renowned Belgian Waffle Rides, featuring the prestigious Tripel Crown of Gravel Series, held across various locations in North America. For more information, please visit www.BelgianWaffleRide.com.

About Thomson Bike Tours:
Thomson Bike Tours is the premier cycling tour operator, offering meticulously curated cycling adventures for enthusiasts of all levels. With a focus on delivering unparalleled experiences and exceptional service, Thomson Bike Tours has become the go-to choice for cyclists seeking the ultimate blend of challenging routes, breathtaking landscapes, and cycling camaraderie. For more information, please visit www.thomsonbiketours.com