Michelob Ultra Named Title Sponsor of the Rock ‘n’ Roll San Jose Half Marathon

August 23rd, 2018

Michelob Ultra Named Title Sponsor of the Rock ‘n’ Roll San Jose Half Marathon

Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon takes place on October 6-7, 2018

TAMPA, Fla. (August 23, 2018) – The Rock ‘n’ Roll Marathon Series® is excited to announce Michelob ULTRA as the official title sponsor of the Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon. The event will take place on Saturday and Sunday, October 6-7, 2018.

“Michelob ULTRA has been a loyal supporter of the Rock ‘n’ Roll Marathon Series and we know our participants in San Jose will enjoy celebrating after a tough physical challenge,” said Stuart Selig, EVP of Global Partnerships, North America, for IRONMAN.

Runners who are 21+ along with a friend are welcome to visit the finish line beer garden to share a complimentary Michelob ULTRA Superior Light Beer, while quantities last. Whether competing or cheering, Michelob ULTRA wants to congratulate you for going the distance with the perfect beer after the race. Michelob ULTRA champions living an active and balanced lifestyle and being able to enjoy a superior light beer with exceptionally smooth taste and only 95 calories and 2.6 carbs.

“Michelob ULTRA is brewed for those who live fit and fun, and no partner better embodies that spirit than Rock ‘n’ Roll,” said Azania Andrews, VP of Marketing for Michelob ULTRA. “We’re thrilled about the opportunity to come on board as a title sponsor in a market with such deep roots and passion for running, to deliver a meaningful and memorable experience for participants and spectators alike.”

The musically themed Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon will feature two days of running beginning with the Rock ‘n’ Roll San Jose 5K presented by Brooks starting at 7:30 a.m. on Saturday, October 6, followed by the half marathon on Sunday, October 7. While taking in some of the scenery surrounding California’s fastest half marathon, this flat course is jam packed with spectator support, boomin’ bands at every mile, and all new mile-markers that literally rock. The Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon participants can take on the “Remix Challenge” by running both Saturday and Sunday to earn the coveted Remix Challenge medal in addition to each race’s finisher medals. 

Race weekend kicks off with a Health & Fitness Expo on Friday, October 5 from 1:00 p.m. – 6:00 p.m. and Saturday, October 6 from 9:00 a.m. – 5:00 p.m. at the San Jose McEnery Convention Center, West Hall. The expo will showcase vendors featuring the latest in running gear, nutrition and training and is free and open to the public. 

Runners will be treated to an exciting and scenic finish at the Plaza de Cesar Chavez in downtown San Jose where MarchFourth, the colorful explosion of brassy funk, rock, and jazz, will take to the Toyota Rock ‘n’ Roll Concert Series stage Sunday, Oct. 7 at 11:15 a.m. to celebrate the day’s accomplishments.

For information about Michelob ULTRA, please visit www.MichelobULTRA.com. 

For information or to register for the Michelob ULTRA Rock ‘n’ Roll San Jose Half Marathon, visit online at RunRocknRoll.com/San-Jose/. Media may contact press@runrocknroll.com. 

About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyles of its drinkers that includes both working out and going out. Brewed for those that go the extra mile, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.

About Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Flo Rida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.

Rock 'n' Roll Marathon Series

Michelob Ultra Named Title Sponsor of the Rock ‘n’ Roll San Jose Half Marathon

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Dan Berglund

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