Michelin Soles Takes Bigger Steps into North American Market with JV International

May 15, 2023

WOLCOTT, Vt (May 15, 2023) /ENDURANCE SPORTSWIRE/ – JV International, a manufacturer of technical soles and the worldwide licensee of soles by Michelin, is expanding its North American presence with a new office opening in Wolcott, Vermont. The newly established JV North America Corp aims to strengthen and improve its position by being closer and more efficient to its local customers.

JV North America will be headed by Glen McKibben as VP-General Manager. McKibben has over 20 years of experience in marketing, sales and product development with a focus on footwear and apparel in the outdoor, cycling and winter sports markets. He has worked with brands including Dynafit, Cipollini, rh+, DMT Cycling, and more.

“I am extremely proud to join the JVI / Soles by Michelin team,” said McKibben. “I come to this dedicated group as a former client, which has made me keenly aware of their extensive technical footwear experience, their passion for innovation and the power of the Michelin brand. I look forward to growing the presence in the US and Canadian markets, supporting the many existing brand partnerships as well as exploring new opportunities. My experience growing a diverse range of technical and lifestyle footwear brands combined with the expertise of the team will help us to understand and find creative solutions for the most demanding footwear outsole projects.”

“I am happy to welcome Glen to the JVI team and hand over North America to him,” said Filippo Sartor, Global Senior Sales Manager for JV International. “I have worked hard to build strategic partnerships with many great brands in the US and Canada. I have known Glen for many years as we first worked together on several very technical shoe projects while he was on the brand side. Glen has a strong footwear background working with some of the most iconic companies as well as smaller innovation-driven brands. Over the next few months, we will be working in tandem to make a smooth transition for all our existing partners. I am confident that having a local presence with a dedicated US office will allow us to provide even greater support.”


JV INTERNATIONAL- Soles by Michelin

JV International was born in 2013 thanks to the intuition and enthusiasm of an international team, animated by passion for the footwear industry, with the aim of conceiving solutions, technologies and compound for “people in movement.” JV International’s skills, passion and experience meet Michelin’s need to enter the footwear market, and since 2013 Michelin has entrusted the world license for the design, development, production and marketing of the Michelins soles. JV International is headquartered in Tavernerio, Italy, with offices in Hong Kong, Dongguan, China and in North America in Vermont. www.jvinternational.com


Michelin has the ambition to sustainably improve the mobility of its customers. A leading company in the mobility industry, Michelin designs, produces and distributes tires that meet the demands of its customers, just as it offers services and solutions to improve transport efficiency. Michelin also provides digital services, maps and guides to make the travel and journeys of its consumers unique. Michelin also develops high-tech materials used in many areas. Headquartered in Clermont-Ferrand, France, Michelin is present in 175 countries with 132,000 employees and 67 tire production plants, which together produced approximately 200 million tires in 2022. michelin.com

Press Contact: GoNuts Communication

Giorgia Vitali • g.vitali@gonutscommunication.it

Alessia Gervasi • a.gervasi@gonutscommunication.it