Merida bikes sales drop by 29.8% as industry slump rumbles on

May 28, 2024

Merida bikes are the latest firm to report a drop in sales in the current year as the effects of the global pandemic period continue to reverberate throughout the bike industry.

The brand – which provides bikes for leading WorldTour team Bahrain Victorious – has been forced to stomach a significant drop of 29.8% in sales in the first three months of the current financial year to TWD 5.86 billion, which equates to €167.78 million.

Despite Covid lockdowns now being a historical affair, the effects of the pandemic are still very present within the industry, with many brands feeling the pinch of overstocking amongst other issues. CW