Maurten Signs To Be Official Fuelling Partner Of T100 Triathlon World Tour
February 7, 2024
London, UK/ENDURANCE SPORTSWIRE/ – The Professional Triathletes Organisation (PTO) has signed Maurten as the Official Fuelling Partner of its newly rebranded and expanded T100 Triathlon World Tour for the next three years.
The Swedish company’s Hydrogel Technology introduced endurance athletes to a new way of fueling when it launched in 2015 – removing barriers of how much carbohydrates scientists believed could be consumed during high-intensity exercise without causing stomach issues. The partnership begins at the first race of 2024, the Miami T100 – which is part of the CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway in Florida, 9-10 March. Gel 160 and Drink Mix 160 will be available to athletes at on-course Hydrogel Depots at T100 events throughout the season.
Commenting on the new partnership, Olof Sköld, Maurten CEO, said:
“Maurten products are trusted by athletes across the globe – our Hydrogel Technology has fundamentally changed the way athletes fuel. So partnering with PTO for its newly launched T100 Tour – that will transform the sport of triathlon – feels like a natural fit that will ensure both elite and age-grouper athletes can perform at their full potential.”
The news follows last week’s big announcement from the PTO that it has rebranded the PTO Tour as the T100 Triathlon World Tour and expanded it from three to eight races as well as announced a stellar line up of 40 of the world’s leading triathletes – 20 women and 20 men. Which includes Maurten athletes; Olympic champion Flora Duffy; reigning Ironman World Champions Lucy Charles-Barclay and Sam Laidlow, and PTO World #11 Daniel Baekkegard.
Speaking about the importance of the Maurten signing, PTO CEO Sam Renouf said:
“Maurten represents the gold standard in sports nutrition in endurance sports so we’re delighted to welcome them as a new partner of the T100 Triathlon World Tour. We want the T100 to be the pinnacle of the sport and help elevate our amazing athletes further into the mainstream. To do that, we need to be working with partners who represent that in their own field and share our ambition to take this sport to the next level.”
The partnership with Maurten includes aid station take overs at each of the eight professional races during the T100 Triathlon World Tour as well as all the Age Grouper races. They will also run competitions and provide fueling education across the year in the form of content series involving age groupers and feature insights from Maurten elite athletes.
The T100 Triathlon World Tour is the new name for the PTO Tour and will feature a season-long schedule of eight T100 races during 2024 that will be raced over 100km (2km swim, 80km bike and 18km run) and feature the world’s best triathletes going head-to-head on a consistent basis in iconic locations around the world.
For further information:
Anthony Scammell E: Anthony.Scammell@protriathletes.org
About the Professional Triathletes Organisation
The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and will feature a season-long schedule of eight T100 races during 2024 that will be raced over 100km (2km swim, 80km bike and 18km run) and feature the world’s best triathletes going head-to-head on a consistent basis in iconic locations around the world. The broadcast will follow the 2023 PTO Tour approach which showed races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.