August 14, 2019 (Charlotte, NC) – Major League Triathlon is proud to announce an exclusive partnership with Bonfire Brewing for 970 AvonFest.
Bonfire Brewing is now the official beer (alcoholic) of Major League Triathlon and 970 AvonFest. MLT and Bonfire are teaming up to offer 970 AvonFest attendees high quality local beer from a brewery that is fully invested in their local community. Bonfire Brewing will be the exclusive beer sold onsite at 970 AvonFest alongside the non-alcoholic Athletic Brewing Company, KEEL Vodka and Vines at Vail Winery. Athletes racing the 5k For An IPA and the Avon Beer Mile will have the added benefit of enjoying Bonfire as a part of their race. Bonfire Brewing beers will also be available for purchase throughout the weekend while spectators watch future Olympians race, enjoy the 970 AvonFest expo with local food vendors, and are treated to 2 nights of free bluegrass concerts.
“Bonfire Brewing makes world class beer with strong ties to the Vail Valley,” said Daniel Cassidy, Chief Executive Officer of Major League Triathlon/970 AvonFest. “They’re well known and loved by the local and regional community. We are also extremely excited to give out-of-town spectators and athletes the opportunity to try some of the wide variety of beers Bonfire has to offer, perhaps for the first time. Bonfire also hosts one of the valley’s biggest events of the year, the Bonfire Block Party. We are hoping to emulate the success of that event.”
“We’re excited to work with Daniel and Major League Tri for 970 AvonFest, said Andy Jessen, Bonfire Brewing’s Cofounder and Manager. “Whenever we’re making sponsorship decisions, we try to support events we think our customers will enjoy, and this is a great fit. We hope to see many of them out there racing for a Firestarter!”
About Bonfire Brewing:
Craft enthusiasts and outdoor adventurers gather around Bonfire Brewing in Eagle, Colorado, where the beers are driven by quality, curiosity, and community. Founded in 2010, Bonfire continues on their path of sustainable growth of their year-round beers available in liquor stores and restaurants across Colorado. Gather ‘round Bonfire online at bonfirebrewing.com.
Major League Triathlon
Major League Triathlon is the first and only professional triathlon league in the United States. Major League Triathlon hosts races in major cities across the United States. MLT was formed in 2016 with the goal of creating a more spectator-friendly version of triathlon. MLT aims to grow the sport of triathlon on both an amateur and professional level. For a complete list of MLT events, visit www.majorleaguetri.com. Follow us on Facebook, Twitter and Instagram.