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Lululemon’s First Footwear Range Could Be ‘Another Market Game Changer,’ NPD Data Shows

March 29, 2022

NPD Group is banking on the success of Lululemon’s new footwear range.

According to Matt Powell, NDP’s VP and senior industry advisor for sports, strong loyalty to the brand’s apparel will likely carry over to footwear and the category has the “potential to be another market game changer.”

This insight comes as new numbers are released by the market research firm through its Checkout Omnichannel Tracking data, which is based on actual receipts on purchases made both online and in-store. Monday’s report showed that Lululemon’s female customers in the U.S. are very loyal to the brand. FN