lululemon and DMSE Sports Present the First-Ever 2019 lululemon San Diego 10K

July 15, 2019

Registration opens for the lululemon San Diego 10K at 1pm EDT, 10am PDT on Friday, July 26 at

Boston, July 15, 2019DMSE Sports is thrilled to announce its exciting new partnership with lululemon for the inaugural lululemon San Diego 10K, set to run on Sunday, November 10, 2019 at 7:00am PST.

The lululemon San Diego 10K will run along the Port of San Diego, beginning in Shoreline Park on Harbor Island, and finishing on the opposite side of North San Diego Bay in Waterfront Park. Entry fee is $84 and each runner will receive: a race entry, an 8-week training program with emphasis on purpose + mindfulness, lululemon participant shirt, finisher medal and a full post-race yoga, recovery and music celebration.

The lululemon San Diego 10K will be the third 10K road race that athletic wear brand lululemon has titled sponsored; Edmonton in Alberta, Canada (in its second year) and Toronto in Ontario, Canada (in its third year). Both races brought in over 17,000 participants this year.

Since its founding nearly 40 years ago, DMSE Sports has helped hundreds of thousands of participants reach their athletic goals and has aided in building the connection between running and philanthropy.

“DMSE Sports is really excited to bring this unique race to San Diego,” said DMSE Senior Vice President of Operations, and Race Director for the event, Matthew West. “The lululemon San Diego 10K will be like no other race in the United States. lululemon is the perfect partner for DMSE Sports to deliver this amazing experience.”

About lululemon
lululemon athletica inc. is a healthy lifestyle-inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. For more information, visit

About DMSE Sports

Founded by Dave McGillivray in 1981, DMSE Sports is a leader in sports event management, specializing in creating and producing mass participatory athletic events throughout the U.S. and abroad. DMSE works with the B.A.A. operations team in overseeing all the logistics and technical operations of the B.A.A. Boston Marathon and manages the TD Beach to Beacon in Maine, the New Balance Falmouth Road Race on Cape Cod, the Harvard Pilgrim Finish at the 50 at Patriot Place, the Runners World Half & Festival in Pennsylvania, and the Bellin Run in Green Bay, Wisconsin, among others. For additional information on McGillivray or DMSE Sports, visit or find DMSE on Facebook, Twitter, and Instagram.