Liv Cycling Adds Gravel To Its Lineup With New Devote Series
August 11, 2020
Liv’s versatile new gravel bike series delivers a nimble, high performance ride for any adventure
NEWBURY PARK, Calif. (Aug. 11, 2020) – Liv Cycling, the company dedicated to getting more women on bikes, entered the gravel bike market with the unveiling of the new Devote series. Designed as the go-to bike for gravel grinders or any riding adventure, Devote is a fully-loaded, accessory-ready gravel bike for exploring on two wheels.
“Our designers focused on building a clean, contoured frame that prioritizes women’s-specific geometry and shock absorption, along with key features like internal cable routing, dropper seatpost compatibility on Advanced-Grade Composite frames and a versatile wheelset,” said Ludi Scholz, Liv Cycling’s product category manager. “All of this gives riders the ability to tackle any adventure regardless of terrain.”
Built using Liv’s 3F design philosophy, the lightweight Devote Advanced lineup features an Advanced-Grade Composite frame and fork that is tuned specifically for women and geometry shaped around worldwide female-only dimensional data. Applying this data, Liv optimizes weight distribution on the bike which puts the rider in the best position to maximize power and efficiency.
Prototypes of the bike were fine-tuned with feedback from Liv global athletes including Liv Racing’s pro mountain and gravel rider Kaysee Armstrong, two-time winner of Rebecca’s Private Idaho, a premier gravel event hosted by Rebecca Rusch.
“As a Liv athlete, I had the opportunity to ride and test early prototypes of the Devote and share feedback with the designers, engineers and category managers that influenced the final design,“ said Armstrong. “Participating in this way, then watching the bike come to life is one of the many reasons I love being on the Liv team. I think riders will agree — the Devote is the ultimate adventure bike that is ready for any challenge.”
Built for Adventure
The Devote series was purpose-built from the ground up for women who want the flexibility of riding any type of terrain and carrying gear for all kinds of adventures, with steadfast control and top-notch performance. Devote is compatible with fenders and racks, has internal cable routing and features three water bottle mounts on all frame sizes. In addition, Devote Advanced is compatible with a 30.9 dropper seatpost.
The lightweight stability of the Devote Advanced’s frame and fork caters to the needs of both performance and endurance riders, and is paired with flat-mount disc brakes integrated into the frame to offer exceptional stopping power. The OverDrive steerer provides precise steering, while new Liv All-Condition handlebar tape keeps riders connected.
The D-Fuse flare drop handlebars smooth out the ride over rough terrain by offering wider hand positioning, while remaining stiff and efficient enough for hard climbing and out-of-the-saddle sprinting. Working together with the D-Fuse seatpost, this adds compliance at two key contact points without the unwanted complexity or weight associated with pivots or inserts. Riders will notice the reduction in vibration, making it easier to ride farther and faster with greater comfort and less fatigue. With clearance for 45c tires and a wheelset built specifically for all-weather performance, Devote has what it takes to tackle unpredictable terrain. The Devote is also available with an ALUXX-Grade Aluminum frame and Advanced-Grade Composite fork.
Echoing Armstrong’s enthusiasm, Liv US Ambassador Rebecca Rusch, founder of Rebecca’s Private Idaho, elite gravel racer, Mountain Bike Hall of Famer, author, and Emmy winner, is also riding the Devote. “The Devote is everything you want in a gravel bike; quick, nimble, fast and floaty. This bike is capable of everything from gravel racing, to exploring or expedition riding, as well as technical rough roads and singletrack,” said Rusch. “Often a ‘do anything’ bike compromises performance in one category or the other; not this bike. The Devote is a ‘do anything’ gravel bike that feels like a racey road bike and a ripping mountain bike all wrapped up into one.”
The new Devote series will be available worldwide later this summer. Find your local Liv retailer online at www.liv-cycling.com.
About Liv Cycling
Liv is the only comprehensive cycling brand in the world dedicated solely to women. Founded in 2008 by Giant executive Bonnie Tu as part of the Giant Group, Liv creates innovative bicycles and gear to fit and perform at the highest level. Liv aims to empower all female riders from beginners to pros. With a global team of retailers, athletes and events, plus a growing online presence focused on riding skills, bike maintenance, nutrition, travel, and other experiences – Liv strives to support community and be the number one resource for women cyclists around the world. Learn more at liv-cycling.com.
Brook Hopper, Liv Cycling
(805) 340-5034 or BrookHopper@liv-cycling.com