Life Time Tri Boulder Peak Announces New “Reach the Peak” Competition and Brings Back Lawn Chair Award for Longest Transition

June 9th, 2015

Fastest Male and Female Over and Under 40 to the Top of the Legendary Olde Stage Road Wins Custom Champion’s Jersey and Ultimate Bragging Rights; Registration is Still Open, Race Expected to Sell Out

Boulder, Colo. (June 9, 2015) — Life Time Tri Boulder Peak, presented by Voler, and produced by Life Time – The Healthy Way of Life CompanySM (NYSE: LTM) today announced a new competition within the iconic race and the reintroduction of a past race tradition to highlight and preserve the legacy of the event.

Reach the Peak, the new King and Queen of the Mountain (KOM/QOM) style competition, will be a time trial from the beginning of the bike course to the top of Olde Stage Road—the legendary climb that has made the Boulder Peak Tri one of the most recognizable International distance triathlons in the country. From the exit of transition 1, athletes will cross over a timing mat triggering the start of both their bike leg time, and the timed KOM/QOM segment. The finish line for the time trial is at the mailboxes at the top of Olde Stage Road. The 7-mile race within the bike leg covers the first segment of the bike course and climbs to 6,500 feet with grades up to 15 percent. Prizes will be awarded to the fastest male and female over 40 and under 40 as well as the fastest male and female in a relay team. Only competitors who complete the triathlon or relay will be eligible for KOM/QOM prizes.

Additionally, Life Time will also be restoring the lighthearted “Longest Transition” award the Boulder Peak Tri traditionally gave to competitors, started by founder Paul Karlsson. The competitor who spends the most time in transition will receive the award that includes a lawn chair and a case of beer.

“The Boulder Peak Triathlon is an iconic local race and the addition of the ‘Reach The Peak’ competition creates a new, challenging component for participants that highlights one of the toughest climbs in an International distance triathlon,” said Scott Fliegelman, Boulder Peak Brand Manager and longtime Boulder triathlete and resident. “This is the 24th year of the Boulder Peak Triathlon and Life Time is excited and committed to preserving the local traditions and heritage of the race which is why we’re also excited to bring back the longest transition prize.”

About Life Time Tri Boulder Peak

The Boulder Peak Triathlon began in 1992 with 400 competitors. Today, athletes from around the world travel to Boulder to compete in a race often referred to as one of the nation’s best International distance triathlons. At the heart of America’s endurance epicenter in Boulder, Colorado, athletes swim in the Boulder Reservoir, test their cycling prowess up the steep Olde Stage Road and run along the Boulder Reservoir Dam Road with breathtaking views of the Rocky Mountains.

Life Time Tri Boulder Peak hosted Sunday, July 12 at the Boulder Reservoir, offers a well-timed, mid-summer race for all athletes to experience a beautiful and challenging course, including those training for IRONMAN Boulder on August 2. Beyond an ideal tune-up race, Life Time Tri Boulder Peak also serves as the USA Triathlon Rocky Mountain Regional Championship giving athletes the opportunity to qualify for the National Championships on August 8 in Milwaukee, Wisconsin.

Athletes enrolled in the IRONMAN All World Athlete rankings will earn points during Life Time Tri Boulder Peak.

Registration is currently open for individuals and relay teams at www.boulderpeaktri.com. The race is expected to sell out.

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of June 9, 2015, the Company operated 115 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com. 

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Life Time Fitness, Inc

Life Time Tri Boulder Peak Announces New “Reach the Peak” Competition and Brings Back Lawn Chair Award for Longest Transition

Contact Info

Amy Henderson
9522297721
ahenderson2@lifetimefitness.com
www.lifetimefitness.com

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