KOO Eyewear Launches New Signature Edition Sunglasses in Partnership with Professional Cycling Team BORA – hansgrohe to Celebrate Their Return to the UCI World Tour
January 10, 2024
Raubling, GERMANY. (January 10th, 2024)/ENDURANCE SPORTSWIRE/ – Premium Italian eyewear brand, KOO Eyewear, today announced their official partnership with the professional German cycling team, BORA – hansgrohe.
The brands were joined together by their shared mission of further amplifying the perspective of brotherhood across the cycling community and to celebrate KOO’s return to the UCI World Tour where they will celebrate their first ride together at the Tour Down Under in Australia on January 16th.
“To partner with such a high-performing professional cycling team felt like an obvious decision,” shared KOO’s Marketing Manager, Simona Tironi. “Performance is one of KOO’s brand pillars and to see it translate into being alongside professionals of this level, who enable us to constantly exchange feedback on the sunglasses, is invaluable for the development of new products and for bringing excellent gear to the market.”
Given that KOO Eyewear and BORA – hansgrohe both thrive within the competitive cycling industry, the partnership between the brand and the team will include the launch of three signature-edition cycling sunglasses including the ALIBI, SPECTRO, and DEMOS frames by KOO, designed in colors inspired by the BORA – hansgrohe team. These collaborative sunglasses are suitable for both amateur and professional cyclists alike.
“KOO is providing us with an innovative eyewear collection. Eyewear plays a key role when it comes to performance because it ensures good visibility in crucial race situations as well as it protects the rider,” said Gerd Kodanik, Head of Technical Performance at BORA – hansgrohe. “KOO’s products are high-tech and high-quality. They are fitted with a wide selection of premium Zeiss lenses, which gives us the perfect choice in diverse race and weather conditions.”
The full collection of partner sunglasses from the KOO and BORA – hansgrohe collection includes metallic green ALIBI sunglasses with a panoramic photochromic lens that retail for $245 USD, along with similarly colored SPECTRO sunglasses that retail for $215 USD and DEMOS sunglasses that retail for $200 USD.
The KOO x BORA – hansgrohe signature collection is now available via kooworld.cc/us/en/.
For more information please visit https://kooworld.cc/us/.
Please direct media inquiries to OutsidePR, KOO@outsidepr.com
About KOO Eyewear
KOO Eyewear is an innovative sportswear brand specializing in developing, designing and manufacturing high-performance sunglasses and goggles of the highest quality. KOO Eyewear is setting the trend with cutting-edge eyewear which, entirely designed and crafted in Italy, seamlessly blend technological excellence, superior materials and an iconic design. All KOO Eyewear sunglasses manufactured to the highest standard with rigorous testing to ensure consistent quality and safety, and fitted with premium Zeiss® lenses as standard – for unparalleled clarity and protection.
About BORA – hansgrohe
BORA – hansgrohe is the only German team in the UCI World Tour. This year, Team Manager Ralph Denk’s squad is in its 15th season. Starting out as underdogs, the team has gradually established itself among the world’s top teams. Overall victory in the Giro d’Italia, stage wins in all Grand Tours, and victories in major classics have already been achieved. They underline BORA – hansgrohe’s ambition to win the biggest races. 29 pro riders from 14 nations, including big names such as Primoz Roglič, Jai Hindley, and Lennard Kämna, make up the “Band of Brothers”.