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KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record

March 23, 2021

Growing manufacturer of computer mounts and indoor/outdoor cycling accessories taps industry insiders to help grow brand awareness/sales across wide range of potential consumers

East Lansing, Michigan (March 23, 2021) KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to grow, they’re counting on SIMBOL’s deep knowledge of the industry, media and market to significantly grow KOM’s client base and name recognition with cycling enthusiasts as well as the wealth of newbies/returning riders following the cycling boom of 2020.

KOM is currently working with two US distributors as well as one international; products can be purchased on their website along with Amazon and Decathlon and are available in select retailers nationwide. With their recent success, they’re actively seeking new partnerships.

Starting while still at University of Michigan in 2016, developing innovative computer mounts to fit various brands, the upstart brand has increased their offerings in phone and computer mounts and broadened their offerings to include tubeless flat repair, along with their decisive move into indoor cycling accessories.

“As a bunch of cycling-crazed kids – and now cycling-crazed adults! – we were always tinkering with our bikes and trying to upgrade and improve without having to buy too much stuff,” says Founder and CEO Austin Loper. “That’s how KOM began: We set out to produce accessories that solve problems and outperform our rivals, and it seems to be working, as we continue to grow. That’s where SIMBOL comes in – we need insiders and cycling experts like Nic and Scott to help steer that growth, hone our branding and spread the KOM buzz to the widest range of potential customers possible.”

KOM’s accessories are just the range of products newbies need as they continue to grow in the sport and are equally suited for enthusiasts looking to upgrade. Even more timely was the 2019 launch of their flagship product, the Indoor Rocker Plate RPV1, which provides a more natural feel for cycling on indoor trainers. Indoor training software like Zwift also exploded in 2020, so KOM was perfectly placed to help fill that need. Their Indoor Media Display Cycling Desk is another perfect example.

Here are some other key products currently available online and in stores:

SIMBOL Communications will provide multiple services to their new client over the long run, including media relations, event management, sports marketing, content creation and more. “We love brands like KOM Cycling who recognize needs in the market and fill them with high-quality solutions at reasonable pricepoints,” says SIMBOL’s Co-Founder, Scott Boulbol. “There’s not a product they produce that we wouldn’t be thrilled to rock  on any of our bikes (or already do)!”

About KOM Cycling

We founded KOM Cycling to create products that met our exacting standards and are relentless in our pursuit of quality and functionality. Our combined passion for cycling and engineering allows us to create products that enhance your cycling experience through innovative design and intelligent engineering. Our independent nature and focus on exceptional customer service allow us to listen, respond and produce exactly what you need, and we ensure all our world-class products provide the highest level of reliability and on-bike performance.

About SIMBOL Communications

SIMBOL Communications formed to help brands tell truthful, authentic stories through exposure in a wide variety of media outlets, developing creative and impactful content. We’re also driven simply by our strong passion to get people excited about sports and the outdoors. With over 40 years combined experience in the outdoor, cycling and fitness industries — as both industry professionals and competitive enthusiasts — the founders of SIMBOL have the all the tools to get powerful stories to the right audience.