KINeSYS Sunscreen Sponsors The Physical Performance Show
June 8, 2020
Bringing inspiration from Cam Brown, Jonny Brownlee and Joe Friel
8th June 2020 – North America’s leader in active sun care, KINeSYS Performance Sunscreen, have sponsored The Physical Performance Show, an Australian produced podcast with listenership across Australia, USA, Canada and Europe.
Over the course of the last few months, with the Covid-19 pandemic, podcasts have seen a spike in listeners and episode downloads, including those enjoyed by sports enthusiasts. With the world’s sport’s stage, both professional and amateur alike, coming to an immediate halt, podcasts have given people an outlet to stay connected to their passion and community.
Aiming to highlight the importance of sun protection for those who are passionate about keeping active, KINeSYS co-owner Lisa Heggie says “we felt our partnership with The Physical Performance Show was the perfect alignment for our brand’s ideal, “however you perform”. Our company is focused on creating products that don’t get in the way of allowing people to perform at their best.”
Hosted by Brad Beer, well respected athlete, Sport’s Physiotherapist and best-selling author, the podcast has more than 45,000 downloads so far in May alone.
The Physical Performance Show serves its listeners well by bringing them inspiration from industry experts; as well as career highs, lows and learnings from well-respected athletes.
“KINeSYS has always been a big believer in supporting our community in any way we can. During these uncertain times, keeping ourselves inspired is more important than ever,” says KINeSYS Co-Owner, Wade Heggie “Whether it’s getting some outdoor exercise – while practicing social distancing of course – or getting some inspiration and tips from others is an important role in keeping our community active and healthy, as well as keeping our spirits up!”
During the sponsorship partnership period, The Physical Performance Show has featured athletes Cam Brown – 12 x NZ Ironman Triathlon Champion and Jonny Brownlee– double Olympic Games Medalist & 2012 World Triathlon Series Champion; as well as Masters athlete expert and Professor at Bond University, Australia, Prof Rearburn, and Joe Friel, Founder of online endurance training platform, Training Peaks, Boulder, Colorado.
These athletes and experts have provided education on physical performance tips, and inspired its listeners through stories of overcoming and perseverance to achieve one’s physical best.
About KINeSYS Performance Sunscreen
KINeSYS Performance Sunscreen is a leading sunscreen manufacturer based in Canada. For 25 years, the brand has been developing and distributing high-performance sunscreens and sun protection products around the globe, helping to spread the message of sun safety for all outdoor enthusiasts, ‘However You Perform.’ The range features oil-free, alcohol-free and preservative-free sunscreens beloved by both athletes and amateurs alike. Available through speciality Retail Partners in the USA, Canada and Australia; and online at www.kinesysactive.com, www.kinesyactive.ca, and www.kinesysactive.com.au.
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About The Physical Performance Show
The Physical Performance Show podcast was launched in April 2016 and has had well over half a million downloads with listeners from Australia, US, Europe, and Canada and outputted weekly on iTunes, SoundCloud, and all podcast players. It is hosted by Brad Beer, well respected athlete, Sport’s Physiotherapist and best-selling author. The show is centred around interviews with athletes from Olympian medalists and world champion athletes to US hall of fame coaches.
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