Kane Footwear and Super Coffee Announce Collaboration

November 3, 2023

The two health-focused brands release limited-edition recovery shoe

Westport, CT and Austin, TX (November 3, 2023) /ENDURANCE SPORTSWIRE/ – Kane Footwear, the leader in active recovery footwear, and Super Coffee, the good-for-you bottled coffee brand, today announce the launch of their collaborative Super Coffee x Kane Revive recovery slip-on. The shoe features a creamy yellow upper with a yellow and white marble sole inspired by the Super Coffee’s Xxtra Coffee Energy can.

The brands came together over their love of fitness and a shared story with sugar: Super Coffee’s mission to reduce sugar in the American diet, and Kane’s mission to convert sugarcane into a recovery product for everyday athletes.

“At Kane Footwear we spent years researching sustainable materials to make an earth-friendly recovery shoe that was also durable and supportive,” John Gagliardi, Founder and CEO of Kane Footwear, said. “We landed on sugarcane because it offered a perfect balance of sustainability and durability: you can use sugarcane ethanol to make a highly-cushioned and highly-supportive foam that is renewable and good for the planet.

The Kane Revive is built with a renewable, plant-based EVA foam alternative that’s made from over 75% sugarcane byproduct. The signature RestoreFoam retains CO2 sequestered during the sugarcane’s growth cycle, making it a carbon negative material. While Kane is using sugar to promote the health of the planet, Super Coffee is removing it to promote the health of people.

“Super Coffee has removed over 25 million pounds of sugar from America’s diet,” said Jimmy DeCicco, Chief Brand Officer at Super Coffee. “Now we’re teaming up with Kane Footwear for this exclusive Super Coffee recovery shoe made from sugarcane. Now we can really kick sugar in the ass!”

The Super Coffee x Kane Revive features the Super Coffee logo on the side of the shoe. The limited-edition shoe retails for $85 and is available for purchase at KaneFootwear.com, while supplies last.


Super Coffee Press Contact: Jimmy DeCicco | jim@kitulife.com | 845.853.5688

Kane Footwear Press Contact: Maddie Jarrard | maddie@purpleorangepr.com | 615.686.3198

About Kane Footwear

Headquartered in Westport, CT, Kane is a footwear brand dedicated to the recovery of body and planet. Implementing expert driven design, biobased manufacturing, and modern aesthetics, Kane is creating active recovery footwear for mindful movers. Their flagship Revive slip-on, designed in collaboration with Board Certified foot and ankle surgeon Dr. Dan Geller, is built with eco-based materials and an active recovery design that promotes healing. John Gagliardi, Kane’s founder and CEO, spent over two years to research materials, design and develop the Revive. You can learn more at www.kanefootwear.com.

About Super Coffee:

Committed to excellence, the delicious, good-for-you, enhanced coffee products are fortified with added benefits like vitamins, protein, no-calorie natural sweeteners, MCT oil, L-Theanine for easing stress and antioxidants. The company’s full portfolio of products include ready-to-drink beverages, creamers, espresso, cold brew, pods, grounds, a plant based line as well as coffee subscription services. Super Coffee products are sold on amazon.com and available nationwide in over 30,000 leading retailers; Target, Walmart, Kroger, 711, CVS, Walgreens, Whole Foods Market and more. Super Coffee has been recognized as the Fastest Growing Beverage Company (Inc., 2020) and was included on the Best Places to Work 2021 list (Inc., 2021). For more information, visit drinksupercoffee.com and @drinksupercoffee