Jaybird Teams Up with Equinox Media as Official Headphone Partner of New SoulCycle At-Home Bike
June 15, 2020
PARK CITY, Utah — June 15, 2020— Jaybird, the leader in sport headphones for outdoor and fitness enthusiasts, announced that it is the official headphone partner of Equinox Media’s recently launched SoulCycle at-home bike. The SoulCycle at-home bike is powered by Variis, a first-of-its-kind fitness platform that gives consumers unlimited, on-demand access to expert guidance from industry-leading fitness brands—including Equinox, SoulCycle, PURE Yoga, Precision Run, Myodetox, and HeadStrong.
As their first collaboration, Jaybird will be providing high quality, immersive and personalized audio for the new SoulCycle at-home bike with special edition Bluetooth® Jaybird VISTATMTotally Wireless Sport Headphones, engineered for sport and fitness.
“Rich, immersive sound is foundational to the Variis experience, and we’re delighted to partner with Equinox Media as the official headphone provider for the SoulCycle at-home bike,” said Jamie Parker, CEO of Jaybird. “Bringing high quality audio to athletes is Jaybird’s core tenet, and offering VISTA as part of the SoulCycle at-home bike and Variis experience is a natural fit for their engaged and growing community.”
“With the SoulCycle at-home bike, we set out to recreate the brand’s signature studio experience in an at-home setting—high-energy workouts, inspiring and motivating instructors, and music-driven choreography,” said Jason LaRose, CEO of Equinox Media. “After testing many brands, we found that the VISTA earbuds from Jaybird could both stand up to the intensity of our workouts and immerse our riders in the content experience.”
Equinox Media chose VISTA for the earbuds’ totally wireless construction, customizable sound, secure and comfortable SportFit and their ability to hold up to intense workouts. This is made possible through IPX7 waterproof, sweatproof and military standard durability. With 16 hours of total battery life, including six hours in the buds themselves, VISTA delivers more than enough audio for even the longest riding session. The Jaybird app allows listeners to personalize their sound profiles to create even more immersive audio experiences. Combined with Variis’s rich digital content, users are sure to find endless motivation.
The special edition SoulCycle x Jaybird VISTA Totally Wireless Sport Headphones are available exclusively on the Variis website as part of the SoulCycle at-home bike bundle now. For more information, please visit Variis.com.
Established in 2006, Jaybird is a pioneer in sports Bluetooth® wireless headphones for runners and outdoor and fitness enthusiasts. Developed in close collaboration with our team of professional athletes, Jaybird earbuds feature secure comfort-fit and incredible, customizable sound in an adventure-proof, compact form factor. Jaybird has established itself as the preeminent brand for athletes who love to power their passion with their favorite audio content, from music to podcasts, all without wires.
Jaybird is a brand of Logitech International, founded in 1981 and headquartered in Lausanne, Switzerland. Logitech is listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).
About Equinox Media
Equinox Media was formed with the aim of developing transformative technologies, media, and experiences that inspire and equip consumers to pursue fitness every day, harnessing the power of Equinox Group’s preeminent brands, talent, and geographic footprint. In March 2020, Equinox Media debuted Variis, a first-of-its kind fitness platform powering two products: the Variis mobile app and the SoulCycle at-home bike. Variis provides access to expert guidance from industry-leading brands across modalities—wherever you are, whenever you’re ready. The world is yet to see a more powerful fitness collective, and this is just the beginning.
Equinox Media is a subsidiary of Equinox Group—a high-growth collective of the world’s most influential lifestyle brands that are disruptive leaders in the convergence of fitness, experiences, and community. Equinox Group’s ecosystem of brands also includes Equinox, Equinox Hotels, SoulCycle, Precision Run, Blink Fitness, Furthermore, PROJECT by Equinox, E by Equinox, PURE Yoga, and Equinox Explore.
Jaybird, the Jaybird logo, Logitech and other marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Jaybird and its products, visit the company’s website at http://www.jaybirdsport.com.