iTAB expands its international reach with a host of new race partners
November 28, 2019
iTAB the UK-based medal personalisation service, has continued to expand its reach internationally with a host of new partners signed in the United States, Canada, Australia, Asia and Europe.
The British, organically grown, company partners with a range of Race Directors, race registration platforms, timers and medal manufacturers across five continents and 20 countries. New partners include Chevron Houston Marathon, LA Marathon and Marine Corp Marathon in the United States and one of the world’s largest half marathons, Göteborgsvarvet in Europe – who all offer their runners the opportunity to personalise their medal with an iTAB, engraved with their name and finish time. As well as being a way for the runner to commemorate their hard work and achievement, iTAB also offers an incremental revenue stream for the event.
iTAB’s Co-Founder and Managing Director, Ceri Philpott says: “We are proud to partner with an international portfolio of mass participation events – offering the highest quality of service, irrespective of where the event may be taking place. Working with valued partners means we can offer iTAB across the US, Canada, Australasia, Asia and, closer to home, in Europe.”
The demand for the product has skyrocketed over the past year, as the iTAB has become an integral piece of the runners’ race experience. New US partners, Dwayne & Dana Debardelaben from Rocket City Marathon says: “As race directors, we’re always looking for unique and meaningful ways to make our event special for each runner. iTAB provides exactly that, with the option to customize a medal with the runner’s name and time. But even better, from a logistical standpoint is there’s no guesswork on ordering. The numbers are always exactly right. We can’t imagine why anyone would fail to take advantage of iTAB. There is exactly nothing to lose and so much to gain…”
We believe “Every Race Tells a Story…”
The iTAB is a simple, yet innovative, product which transforms a conventional finisher medal into YOUR personal finisher medal.
Founded 12 years ago, the iTAB is now enjoyed by over a million happy athletes across the globe – enabling them to personalise and commemorate their medal with their name and a unique finishing time, creating a memory that will last forever!
We’ve partnered with 500+ races globally, offering a seamless service to enhance a participant’s race day experience and generate income for organisers. Globally we work with the largest mass participation running event, 12K, triathlon and fun run; along with the largest OCR race series USA, 10-mile road race and 15K road race.
In the UK we are proud to work with the largest running & swimming event series.