IRONMAN Names Blueprint for Athletes™ By Quest Diagnostics Its New Title Sponsor for the IRONMAN Boulder Triathlon Through 2017

July 21st, 2015

Quest Diagnostics to showcase its pilot Blueprint for Athletes™ diagnostic service at the IRONMAN Boulder expo, which kicks off on Thursday, July 30, with race day on Sunday, August 2

TAMPA, Fla. (July 21, 2015) – IRONMAN today announced that Blueprint for Athletes by Quest Diagnostics is the new title sponsor for the IRONMAN® Boulder triathlon through the 2017 season.

Quest Diagnostics is the world’s leading provider of diagnostic information services. Through its Sports and Human Performance Diagnostics clinical franchise business, Quest Diagnostics spearheads services based on medical-grade lab testing to help professional and amateur athletes improve their performance. The company is currently piloting its flagship Blueprint for Athletes service, which offers customized test panels that evaluate blood-based health markers to provide insights for improving athletic performance, in the Boulder-Denver region and other select U.S. markets.

Participants and attendees of IRONMAN Boulder will be able to learn more about Quest and the Blueprint for Athletes service at their expo booth located in the IRONMAN Village starting on Thursday, July 30. In addition, Quest is giving event participants who come to the booth an exclusive opportunity to access the Blueprint for Athletes service for a special rate.

“Quest Diagnostics is not only a premier national provider of diagnostic information services that helps people take actions to improve their health, but also has a deep presence in Colorado, making it the perfect partner for IRONMAN Boulder,” said Andrew Messick, Chief Executive Officer for IRONMAN.  “As an industry leader that is always looking to improve the athlete experience, IRONMAN is thrilled to partner with Quest and provide our athletes one of the few pilot forums in the United States where they can learn about Quest’s innovative Blueprint for Athletes service.”

With a long-standing commitment to Colorado, including a sponsorship of the 9Health Fair for the past three decades, Quest operates a clinical laboratory through its AmeriPath business, an anatomic pathology laboratory in Denver, and has more than 30 patient service centers across the state.

“Blueprint for Athletes positions committed athletes to train not just harder, but smarter: measuring what matters most, which is what is going on inside their body, and using those scientific, sport-specific insights about how their body optimally functions to enhance performance and improve overall health,” said Richard Schwabacher, MPH, executive director, Quest Diagnostics Sports and Human Performance. “We are proud to sponsor IRONMAN Boulder and look forward to contributing our medical and scientific knowledge to the committed athletes who are participating next week. We wish them the very best of luck as they work to achieve their personal best.”

Blueprint for Athletes health and performance marker analysis is based on insights from top scientists, physicians, and exercise physiologists from top professional athletic organizations and research institutions, and incorporates performance factors such as fueling and hydration. Quest is currently piloting Blueprint for Athletes at athletic performance events in select regions, including Boulder, Denver, Austin, San Francisco, and North New Jersey and expects to make the service available nationally by early 2016. Interested athletes can sign up for more information at

The Blueprint for Athletes IRONMAN Boulder triathlon is one of more than 40 events in the global IRONMAN® Series. The triathlon leads athletes along a 2.4-mile swim, 112-mile bike and 26.2-mile run throughout Boulder and its surrounding areas. The single-loop swim takes place in the calm waters of the Boulder Reservoir, while the multi-loop bike course is entirely within Boulder County and features amazing mountain views along with a handful of intermediate climbs. Athletes then enjoy a two-loop run course through the Boulder community with plenty of opportunities for cheering from spectators and family members. The day ends with an electric finish line on buzzing Pearl Street. The event offers 50 coveted age-group qualifying slots to the 2015 IRONMAN® World Championship triathlon presented by GoPro, taking place on October 10 in Kailua-Kona, Hawai`i.

For more information on the Blueprint for Athletes IRONMAN Boulder triathlon, please visit For more information on the IRONMAN brand and global event series, visit Media may contact



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN®brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

About Quest Diagnostics

Quest Diagnostics empowers people to take action to improve health outcomes.  Derived from the world’s largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management.  Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 45,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives.


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Ellie Seifert

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