IRONMAN Foundation Provides Critical Lifesaving Equipment to First Responders with Firehouse Subs Public Safety Foundation and Builds Bikes for Kids with Flo Cycling in Northern Michigan

August 19, 2019

The IRONMAN Foundation to provide an additional $25,000 in charitable giveback to the greater Traverse City region; IROMANN Announcer Tom Ziebart to complete 1,500 mile 'Tour De Tom

TAMPA, Fla. (August 19, 2019) – The IRONMAN Foundation® will partner with the Firehouse Subs Public Safety Foundation to provide more than $40,000 in critical lifesaving equipment to the Grand Traverse Metro Emergency Services Authority and Paradise Emergency Services. As part of the “Bike for a Kid” program in partnership with FLO Cycling, 80 youth bikes will be provided to Norte Youth Cycling. IRONMAN announcer Tom Ziebart will complete his 1,500 mile “Tour de Tom” bike ride from Howey in the Hills, Florida to Traverse City, supporting the IRONMAN Foundation’s Hurricane Michael relief efforts. In addition, the IRONMAN Foundation will distribute an additional $25,000 in charitable giveback to non-profit initiatives and groups in the greater Traverse City region in conjunction with the inaugural 2019 IRONMAN® 70.3® Traverse City triathlon taking place on Sunday, August 25th.

“The IRONMAN Foundation is honored to partner with the Firehouse Subs Public Safety Foundation to create tangible impact in Traverse City and to recognize the life-saving sacrifices of the brave men and women who are on the front lines of their communities,” said Sarah Hartmann, IRONMAN Foundation Executive Director. “We’re also deeply grateful to Norte Youth Cycling for the opportunity to support their vision of happy, healthy, strong communities through the ’Bike for a Kid‘ program in partnership with FLO Cycling. It will also be an extraordinary moment to welcome Tom Ziebart to Traverse City and recognize him for his extraordinary commitment to support the communities still recovering from Hurricane Michael.”

Firehouse Subs Public Safety Foundation

Now in their sixth year of partnership, the Firehouse Subs Public Safety Foundation and the IRONMAN Foundation program have provided more than $382,000 in equipment to 29 first responder organizations in 13 IRONMAN race communities. The Grand Traverse Metro Emergency Services Authority will receive vehicle extrication equipment and accessories. Paradise Emergency Services will receive 12 sets of wildfire turnout gear.

“We are so happy to continue to award lifesaving equipment at such an amazing event” said Robin Peters, Executive Director for Firehouse Subs Public Safety Foundation. “Each IRONMAN race city provides a wonderful venue and we are honored to be part of making the Traverse City community safer with our support of their first responders.”

Bike for a Kid in Partnership with FLO Cycling

In addition to the grant funding, the IRONMAN Foundation, in partnership with FLO Cycling and Norte Youth Cycling, will host a “Bike for a Kid” pop-up service project in the IRONMAN Village from Thursday, August 22nd through Saturday, August 24th. Athletes who participate in the 2019 IRONMAN 70.3 Traverse City triathlon, along with their families and friends, are invited to visit the IRONMAN Foundation booth to assemble a bike for local kids in need. A total of 80 bikes will be built and distributed to children within the region.

“Norte is thrilled and honored to partner with the IRONMAN foundation to get more kids on bikes in the Traverse City region. Along with our school and community partners, we’re committed to empowering kids of all ages and abilities to be active-for-life and I can’t wait to see these bikes cruising our neighborhood streets and trails in this amazing place we call home,” said Ty Schmidt, Norte’s Executive Director.

“Tour de Tom” for Hurricane Michael Relief

IRONMAN announcer Tom Ziebart left Howey in the Hills, Florida on August 6 to travel 1,500 miles on his bike to Traverse City, Michigan to support the IRONMAN Foundation’s Hurricane Michael Relief efforts. To date, his “Tour de Tom” fundraising campaign has raised over $18,000. To learn more and to donate, visit www.ironmanfoundation.org/tourdetom.

The IRONMAN Foundation Community Fund provides community and volunteerism grant opportunities to nonprofit organizations where IRONMAN events are held. In 2019, the IRONMAN Foundation will distribute more than $1.8 million in grant funding to support the needs of IRONMAN race communities.

For more information on IRONMAN and the IRONMAN Foundation, please visit www.ironman.com and www.ironmanfoundation.org. For media related inquiries, please contact [email protected].


About Firehouse Subs Public Safety Foundation

Firehouse Subs Public Safety Foundation was founded in 2005 in the aftermath of Hurricane Katrina, when Firehouse Subs Founders, Chris Sorensen and Robin Sorensen, traveled to Mississippi where they provided food to first responders and survivors. As they traveled back to Florida, they knew they could do more and Firehouse Subs Public Safety Foundation was born with the mission of providing funding, lifesaving equipment and educational opportunities to first responders and public safety organizations. Since its inception, the non-profit organization has granted more than $44 million to hometown heroes in 49 states, Puerto Rico and Canada.

About Norte Youth Cycling

Norte is the Grand Traverse region’s active transportation-centered, youth-focused, neighborhood-based advocacy organization. Their mission is to help build stronger, better connected and more walk/bike friendly communities by empowering the young and young at heart. Norte is developing the next generation of happy, healthy, active-for-life leaders through its school-based educational programs, Pro Walk/Pro Bike advocacy, youth leadership council, and youth mountain bike initiative. Visit elgruponorte.org.

About the IRONMAN Foundation 

The IRONMAN Foundation® creates positive, tangible change in race communities by engaging athletes and volunteers to participate in programs that demonstrate service through sport and commitment to community. Since 2003, over $50,000,000 has been provided through IRONMAN charitable giveback programs including the IRONMAN Foundation to more than 8,300 local, regional, national and global nonprofit initiatives. Through these partnerships, IRONMAN and Rock ‘n’ Roll Marathon Series athletes are powerfully linked to the community and together we leave the IRONMAN legacy behind in our race communities long after event day. For more information on IRONMAN Foundation programs, including Team IMF, Community Fund, Rock This Town™, Your Journey Your Cause, and Women For Tri, visit www.ironmanfoundation.org.

About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes.

Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.