News Topics
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May 8, 2025
The Bovine Classic Gravel Fondo Accepts Devastating Demotion with Grace
PASO ROBLES, CA (May 8, 2025) /ENDURANCE SPORTSWIRE/ — In a shocking development that has rocked the very foundations of the gravel cycling world, The Bovine Classic has been officially downgraded to the 5th hardest cow-themed gravel event in a California wine region outside of Napa and Sonoma. The prestigious...
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May 8, 2025
GFNY celebrates Belgian cycling culture
NEW YORK CITY, May 8, 2025 /ENDURANCE SPORTSWIRE/ - This year, the 13th annual Michelob ULTRA GFNY World Championship NYC and the 2nd Gran Premio NYC bring a full dose of Belgian cycling culture to the world’s biggest cycling race. From world-class riders and climb namings to Belgian waffles and...
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May 8, 2025
Spartan Announces Official Partnership With Guy Laroche’s Drakkar Bleu Across Europe
London, UK (May 8, 2025) /ENDURANCE SPORTSWIRE/ - Spartan, the world’s leading obstacle course race and endurance brand, is proud to announce an exclusive new partnership with Drakkar Bleu, the latest fragrance from esteemed French designer Guy Laroche, as the Official Men’s Fragrance Partner across Europe. To mark the launch of...
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May 8, 2025
Small Canadian Brand, Big Inspiration: KINeSYS Sunscreen Announces 2025 Champions
Vancouver, BC /ENDURANCE SPORTSWIRE/ - KINeSYS Performance Sunscreen, a small but mighty Canadian-made brand, is proud to unveil the 2025 KINeSYS Champions—an inspiring group of 40+ athletes, coaches, outdoor lovers, and active families from across North America. Now in its sixth year, the KINeSYS Champions Brand Ambassador Program continues to...
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May 8, 2025
Mountain Hardwear Welcomes Climbing Phenom Noah Wheeler to Its Athlete Roster
RICHMOND, Calif. [May 8, 2025] /ENDURANCE SPORTSWIRE/ - Mountain Hardwear, a leader in performance gear and apparel for outdoor enthusiasts, is thrilled to announce the addition of climber Noah Wheeler to its athlete team. Known for his bouldering achievements and creative vision, Noah brings a combination of technical skill, grit,...
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May 8, 2025
Kiprop, Loleo Win Lilac Bloomsday Run 12K at 2025 PRRO Circuit Third Stop
SPOKANE, WA (May 8, 2025) /ENDURANCE SPORTSWIRE/ – At the 49th Lilac Bloomsday Run 12K, on a beautiful sunny, cool, ideal for racing, Sunday morning on May 4, Kenyans Patrick Kiprop and Veronica Loleo won their respective races in dominant fashion, clocking 34 minutes, 8 seconds and 38:02; the latter,...
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May 7, 2025
Superfeet Reaffirms Commitment to Performance Innovation with Bold Brand Evolution
FERNDALE, Wash. (May 7, 2025) /ENDURANCE SPORTSWIRE/ - Superfeet, the global leader in performance insoles, proudly unveils the next evolution of its brand, marking a new era in the company’s journey to empower all who move. With a renewed emphasis on serving real world athletes, biomechanical innovation, and intentional design,...
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May 7, 2025
Fitness Apps Were Supposed to Be a Boon for the Music Business. Then the Pandemic Ended
Early in the pandemic, at-home fitness companies like Peloton led a music licensing boom. But after people returned to normal life, licensing went in a different direction. billboard
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May 7, 2025
Strava data shows slower average finish times at 2025 London Marathon
New insights from Strava show that finishers at this year’s TCS London Marathon were, on average, slower than in 2024 – with over half of runners experiencing a significant slowdown in the second half of the race. endurance.biz
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May 7, 2025
More Companies Adding Service Fees, Raising Prices, Citing Tariffs
Last month we reported on Specialized adding a line-item charge on certain bikes, passing direct price increases to consumers. Trek, that same week, increased prices on their bikes across the board, in response to tariffs. SLOW WITCH
