IRONMAN Expands Full Distance Race Portfolio for the First Time to Fully Spanish Speaking Country in South America with the Addition of IRONMAN Mar del Plata in Argentina

December 14th, 2016

IRONMAN Mar del Plata to take place on December 3, 2017; General Registration to open December 15, 2016

TAMPA, Fla. (December 14, 2016) – IRONMAN, a Wanda Sports Holding company, announced today the addition of the IRONMAN®Mar del Plata triathlon, the 12th IRONMAN or IRONMAN 70.3 race in South America and the second in Argentina. IRONMAN Mar del Plata will take place on December 3, 2017, along the beautiful Atlantic Coast of Argentina. The race venue is located just 400 km from the capital city of Buenos Aires in the popular seaside town of Mar del Plata, an area known for its rich culture, incredible architecture, and picturesque beaches.

“We are thrilled to offer athletes another opportunity to race an IRONMAN event in Argentina,” said Joanna Jordan, Managing Directorof Latin America for IRONMAN. “This will be the first IRONMAN triathlon to be located in a fully Spanish speaking country in South America. Bringing a full-distance IRONMAN race to this region is something we have been looking forward to and we are confident this destination will provide a world-class race experience for our athletes.”

The IRONMAN Mar del Plata triathlon will begin with a 3.8 km (2.4-mile) swim in the blue waters of the Atlantic Ocean off of The Bristol Beach, the most well-known beach in Mar del Plata. Athletes will then embark on a flat and fast double-loop, 180.2 km (112-mile) bike course which will start at Almirante Brown Square and head north along the Peralta Ramos Sa Boulevard, offering views of the sparkling water. Finally, participants will take on a 42.2 km (26.2-mile) run course along Peralta Ramos Sea Boulevard. With two-loops, the run course will provide ample opportunity for athletes to be encouraged by cheering spectators before they reach the energetic finish line in front of the NH Gran Hotel Provincial.

“Mar del Plata is a fantastic location to host an IRONMAN event and we are thrilled to provide this opportunity to athletes around the world,” says Pablo Colarez, President of Event Live S.A. and owner of IRONMAN events in Argentina. “With the support of the local government, we have no doubt this race will be a success and a fixture on the race calendar for Latin America, highlighting the beauty of our country.”

Situated along the shore of the Atlantic Ocean, Mar del Plata is known as the most popular seaside town in Argentina, playing host to more than eight million tourists annually. The city boasts a beautiful rural landscape with incredible architecture, wonderful beaches, breathtaking cliffs and lush forests. Drawing in visitors with a wide range of activities, the ecological tourism, fishing and cultural events, as well as a historic and natural heritage make Mar del Plata a perfect vacation destination and ideal IRONMAN race venue.

The IRONMAN Mar del Plata triathlon will offer a $40,000 USD professional prize purse and 40 age-group qualifying slots for the 2018 IRONMAN World Championship taking place on October 13 in Kailua-Kona, Hawai`i.

General registration for IRONMAN Mar Del Plata will open at 8 a.m. ET/10 a.m. ART on December 15, 2016 at For more information on the IRONMAN brand and global event series, visit Athlete inquiries may be directed to



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN®  Triathlon Series, the IRONMAN®  70.3®  Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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Dan Berglund

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