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IRONMAN Announces Sardegna, Italy as New Host Region for IRONMAN 70.3 Triathlon

December 10, 2019

Inaugural IRONMAN 70.3 Sardegna to be held on Sunday, Oct. 25, 2020.

CAGLIARI, Italy / LONDON / TAMPA, Fla., (December 10, 2019) – The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), today announced that it will add a third race in Italy beginning in 2020 – the IRONMAN® 70.3® Sardegna triathlon. The inaugural event will be held on Oct. 25, 2020 and joins IRONMAN Italy, Emilia-Romagna (Sept. 19, 2020 – Registration open) and IRONMAN 70.3 Italy, Emilia-Romagna (September 20, 2020 – Registration open) in the event calendar.

Sardegna (Italian for Sardinia) is the second-largest island in the Mediterranean Sea and home to 1.7 million inhabitants. The island has become famous for its coastline that runs for 1,849 kilometres (1,149 miles), its beautiful towns, cities, and luxurious resorts that play host to over three million tourists each year. The event’s start and finish line will be located at Forte Village in Santa Margherita di Pula, near Sardegna’s capital of Cagliari in the South of the island.

“We are excited that IRONMAN has selected Sardegna as a new destination. For us, IRONMAN 70.3 Sardegna offers a great opportunity to show the beauty of our region to athletes from all over the world. This event will be a celebration of sport and the values it teaches to all of us. We are also looking forward to positioning Sardegna as a sports destination outside of the touristic high season,” said Gianni Chessa, Assessor of the Regione Autonoma della Sardegna.

“For a long time, Sardegna has been a household name among European travelers. Now it will become a household name amongst European athletes,” said Stefan Petschnig, Managing Director of Europe, Middle East and Africa for The IRONMAN Group. “This is a perfect late-season event for first-timers and accomplished triathletes. I am convinced that the beauty of the course, its great accessibility through the nearby international airport and the unique sense of hospitality will quickly make this a bucket-list event for all international athletes.”

Athletes will start their race with a 1.9-km (1.2 mile) swim at Forte Village beach and complete a single clockwise lap in the turquoise waters of the Mediterranean sea. After the first transition, the bike course leads athletes along some of the most stunning sights of southern Sardegna, including the famous red rocks of the hinterland and the white cliffs of the coast line. The event concludes with a two-loop run course that connects Forte Village with the coastline of Santa Margherita di Pula and its landmark, Sarancen tower of Cala d’Ostia. Athletes will finish their journey back at Forte Village.

“We would like to thank IRONMAN for choosing Sardegna. We are excited to provide a home and base for the athletes,” said Lorenzo Giannuzzi, General Manager and Chief Executive Officer of Forte Village. “Hosting this event is an extraordinary opportunity for Sardegna which has long been known for its beautiful landscape and wonderful hospitality.”

“I am very much looking forward to organising an IRONMAN 70.3 race here in Sardegna. I have managed quite some races and it always takes knowledge, passion and many, many helping hands to offer the athletes a unique experience and sense of hospitality. We are ready to welcome them in 2020,” added Andrea Mentasi, Race Director of IRONMAN 70.3 Sardegna.

The 2020 IRONMAN 70.3 Sardegna triathlon will offer age-group qualifying slots to the 2021 IRONMAN 70.3 World Championship in St. George, Utah, USA.

General registration for IRONMAN 70.3 Sardegna will open on 12, December 2019. For more information please visit https://www.ironman.com/im703-sardegna or direct inquiries to [email protected].

For more information on the IRONMAN brand and global event series, visit www.ironman.com.

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About The IRONMAN Group

As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group

Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivaled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.