TAMPA, Fla. – IRONMAN, a Wanda Sports Holdings Company, is pleased to announce the promotion of 25-year experienced retail executive Jennifer Mocerino to Chief Merchandise Officer for IRONMAN. Jennifer has been responsible for the expansion of retail operations to 26 countries and over 150 events globally while developing strategic merchandise partnerships for 15 brands within triathlon, running, cycling, mountain biking and trail running. She will continue to sit on the Executive Committee of the Company.
Jennifer joined IRONMAN in 2010 as Vice President of North America Merchandise. After developing a strong business unit in Tampa, Florida, she has expanded the global merchandising division by establishing teams located in Australia, Germany and South Africa. Her team oversees product sourcing, product development, logistics, inventory management, store operations and eCommerce. In 2018, her team sold over 10,000 products across 28,000 SKUs at 150 events as well as through the eCommerce platforms of the various event series.
“Jennifer has built a fantastic business here at IRONMAN,” said Andrew Messick, President and Chief Executive Officer for IRONMAN. “We are pleased to recognize her leadership, achievements and contributions to the company with this promotion.”
Prior to her time with IRONMAN, Jennifer spent 15 years with the Walt Disney Company working on theme park merchandise.
For more information on the IRONMAN brand and global event series, visit www.ironman.com. For a full listing of products offered through the Official IRONMAN merchandise store, please visit www.ironmanstore.com. Those seeking career opportunities at IRONMAN can visit here. Media related inquiries may be directed to email@example.com.
As part of Wanda Sports Holdings, the IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, trail running like Ultra-Trail Australia™, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 230 events across 53 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.