IRONMAN Announces New IRONMAN 70.3 Triathlon in Brazil; Palmas Named Location of IRONMAN 70.3 South American Championship

December 10th, 2015

IRONMAN 70.3 Palmas to Debut on April 10, 2016; General Registration to open December 17, 2015

PALMAS, Brazil/TAMPA, Fla. (December 10, 2015) – IRONMAN and Latin Sports today announced the addition of a new triathlon in Brazil – IRONMAN® 70.3® Palmas, which will take place on Sunday, April 10, 2016. In addition, the IRONMAN 70.3 Palmas triathlon will serve as the 2016 IRONMAN 70.3 South American Championship in place of IRONMAN 70.3 Brasilia, which has been discontinued. General registration will open on December 17, 2015, at 10 a.m. (BRT)

“South America has been a region of aggressive expansion for IRONMAN over the past 18 months and our new event in Palmas is indicative of that growth,” said Steve Meckfessel, Managing Director of Global Race Operations for IRONMAN. “The demand for IRONMAN races continues to flourish in Brazil and Palmas will be an attractive and compelling destination for our athletes and their families.”

One of more than 90 events in the global IRONMAN 70.3 race series, the IRONMAN 70.3 South American Championship Palmas triathlon will lead athletes through a 1.2-mile swim, 56-mile bike and 13.1-mile run through the city of Palmas. The race will start at Graciosa Beach where the one-lap swim will take place. The two-loop bike course will lead athletes through an amazing landscape, including a five-mile bridge over the Tocantins River. The two-loop run will take athletes along the river and conclude back at the Graciosa Beach.

“Palmas, the Capital of Tocantins, was built 25 years ago. It is a modern city with beautiful architecture and lakefront beaches. The lake, formed by the Lajeado Hydroelectric Power Plant reservoir, is eight kilometers wide and will provide a magnificent swim for the athletes as well as great viewing areas for their families and friends,” says Carlos Galvão, race director. “We are pleased to host an IRONMAN 70.3 in Palmas.”

The IRONMAN 70.3 South American Championship Palmas will offer a $75,000 USD professional prize purse and 35 coveted age-group slots to the 2016 IRONMAN 70.3 World Championship taking place in Sunshine Coast, Queensland, Australia.

For additional information about the race, or to register, please visit Athlete inquiries may be directed to For more information on the IRONMAN brand and global event series,



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit


2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930


Contact Info

Ellie Seifert

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!