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Hyperice Announced as Official Recovery Partner of Colnago Gran Fondo National Series

February 18, 2021

Through education and access to Hyperice products, the partnership will enhance athlete performance and experience at Series events.

(Gettysburg, PA – February 18, 2021) The Colnago Gran Fondo National Series today announced a strategic partnership with Hyperice, the leader in recovery and performance technology and innovators of percussion, vibration, and thermal technology. Through education and access to Hyperice products, the partnership will enhance athlete performance and experience at Series events, as well as during the training leading up to events.

Athletes will have the opportunity to win various Hyperice products by participating in Series events – both the 9-event virtual E-Fondo Series and the Series’ 8 outdoor events throughout the season – but the prizes are just one benefit for riders. Hyperice will have a strong presence at all events this calendar year; both virtual and outdoor.  In addition, Hyperice will provide Gran Fondo National Series participants with access to recovery and training content from Hyperice athletes and ambassadors, as well as exclusive purchase incentives.

“Recovery is crucial for performance, injury prevention, and the enjoyment athletes get from riding their bikes, but it’s also something few athletes know how to optimize,” said Series Director Reuben Kline. “This partnership with Hyperice puts the best recovery equipment and information directly into the hands of athletes so they can immediately start feeling better and riding stronger.”

“We’re excited to partner with the Colnago Gran Fondo National Series,” said Shawn Beitelspacher, VP Endurance and Specialty Retail at Hyperice.  “Recovery is a key component in bike racing success and with the elevated experiences indoor cycling provides, it’s allowed cyclists to train harder than ever before. We see this series as a great forum to continue to educate cyclists at all levels of the benefits of using Hyperice recovery technologies.”

With 17 events spanning February through September, the Colnago Gran Fondo National Series maximizes opportunities for engagement with athletes. The Series’ COVID Safety Plan assures the events below will be organized to maximize health and safety for riders, staff, volunteers, and communities.

About Gran Fondo National Series (granfondonationalseries.com)

Founded in 2012 by event director Reuben Kline, the Colnago Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Gran Fondo National Series was the first series to implement timed-segment racing into US gran fondo events, and has crowned Gran Fondo National Champions and Gran Fondo National Series Champions since 2012. Starting in 2020, the organization entered into a partnership with USA Cycling to bring the existing Gran Fondo National Series events into the USA Cycling portfolio including the presentation of an official USA Cycling Gran Fondo National Championship events.

About Hyperice

Hyperice is an Inc. 500 global recovery and movement enhancement technology company specializing in vibration, percussion and thermal technology. Hyperice’s technology is used by the world’s most elite athletes in professional and collegiate training rooms, as well as rehabilitation facilities and fitness facilities globally. Hyperice has applied its technology and know-how to industries such as fitness, esports, healthcare, massage, and workplace wellness. In March 2020, Hyperice acquired NormaTec, innovators of cutting-edge pneumatic compression systems, to deliver world-class performance and wellness solutions. For more information, visit www.hyperice.com.