How Two Footwear Industry Veterans Turned Their Dissatisfaction With Trail Running Shoes Into a Premium Brand

January 17, 2023

In July 2021, Norda released its first shoe, the 001, a trail-ready style built with premium components for the off-road runner seeking superior quality. The 001 features seamless uppers made with sustainable, biobased Dyneema Fibers, which are both Bluesign and ISCC approved. FN