HeroAid Named Official Sports Drink Partner And Finish Line Beverage Of Spartan Race For The 2024 Season

June 27, 2024

[Boston, MA 06/27/2024] /ENDURANCE SPORTSWIRE/ – HeroAid, one of the leading premium hydration beverages, is thrilled to announce its partnership with Spartan Race as the Official Sports Drink and Finish Line Beverage Partner for the 2024 season. This strategic collaboration brings together two forces committed to promoting an active lifestyle, pushing boundaries, and ensuring optimal performance for every participant.

“We are extremely excited to be working with HeroAid! Our brands align so well, and our racers are already loving the product,” said Brian Cox, General Manager of Partnerships at Spartan. “A better-for-you Sports Drink is a perfect fit within the Spartan community, and we hope to have this Partnership for many years.”

Spartan Race, the global leader in obstacle course racing, welcomes HeroAid as a natural fit for their events. With a shared passion for promoting health, wellness, and the thrill of pushing one’s limits, both organizations are eager to combine forces to provide participants with the best possible experience.

HeroAid is a trusted choice to rapidly hydrate consumers so they can perform at their best and recover from intense physical exercises. By providing hydration and essential electrolytes, HeroAid fuels all those aspiring to not only excel in their respective sports but also hope to inspire their local communities.

“I’m excited about our partnership with Spartan Race making HeroAid the official finisher beverage,” said HeroAid’s Joseph Nickell. “With over 700 mg of electrolytes, 80% less sugar than leading sports drinks, and no artificial ingredients, HeroAid is designed to support and inspire every racer. Having personally run many Spartan races, I know firsthand the challenges and triumphs they bring. This collaboration perfectly aligns with our mission to encourage everyone to push their limits and ‘Answer the Call’ to an active lifestyle. Together, Spartan and HeroAid create an authentic partnership that brings exceptional value to the racers. I’m thrilled to build HeroAid within this incredible community.”

The partnership emphasizes the importance of proper hydration in achieving peak athletic performance, especially in the demanding and rigorous environment of Spartan Race courses.

As part of the collaboration, HeroAid will be present at all of the remaining 2024 Spartan Events and will be the Presenting Partner at Angels Stadion, Dallas, Phoenix, and Central Florida.

For more information about HeroAid, please visit [https://HeroAid.com/]. To learn more about Spartan Race and the upcoming events, visit [https://race.spartan.com/en/race/find-race].

About HeroAid:

HeroAid is a new hydration drink that delivers great taste and balanced electrolytes without artificial ingredients or excessive sugar. HeroAid fuels both professional and everyday athletes to not only excel in their respective sports but also inspire their communities. With each sip, HeroAid celebrates the remarkable journey of anyone “Answering the Call” to push their limits as they aspire to evolve into the hometown heroes we all look up to. Available nationally on Amazon.com, HeroAid is manufactured by Clear Cut Brands in Louisville, Kentucky.

About Spartan Race:

Spartan Race is the world’s leading obstacle course race and endurance brand, encouraging individuals to embrace challenges and push their limits. With events held globally, Spartan Race inspires participants to live a healthier, more active lifestyle while fostering a sense of camaraderie and accomplishment.