Hamburg, Germany Selected To Host IRONMAN Event

September 15th, 2016

Inaugural IRONMAN Hamburg to take place on August 13, 2017; General Registration to open on September 23, 2016

FRANKFURT, Germany/TAMPA, Fla.  (September 15, 2016) – IRONMAN, a Wanda Sports Holding company, announced today the addition of Hamburg, Germany to its IRONMAN® event schedule for 2017. While Hamburg’s port has been considered a gateway to the world for centuries, the Hanseatic metropolis is now setting sails to become part of triathlon history by hosting the IRONMAN® Hamburg triathlon on August 13, 2017.

The provisional course of IRONMAN Hamburg includes the Jungfernstieg pier in the very heart of the city as the start point of the 3.8 km swim course, which goes through the Binnen and Außenalster lakes. The two-loop 180.2 km bike course leads athletes through Harbour City and across the famous “Köhlbrandbrücke” bridge and the southern metropolitan area of Hamburg. The final 42.2 km run course consists of four loops along the Alter Lake in the city center. The Town Hall market square will feature great spectator support as the home of the iconic finish line.

“We are very pleased to host another world-class endurance sports event in Hamburg,” said Hamburg´s Sports Senator Andy Grote at a press conference today. “IRONMAN Hamburg will complement the other event offerings and is a terrific addition to our calendar. IRONMAN suits Hamburg and Hamburg suits IRONMAN.”

Numerous parks, meadows and forests make Hamburg one of Europe’s greenest major cities. These vast public green spaces combined with Hamburg’s urban architecture creates a very attractive metropolis with a high quality of life.

Christian Toetzke, Chief Development Officer for IRONMAN and Managing Director for IRONMAN Germany, added: “Hamburg has established itself with its sports enthusiasm over three decades as an important location with high demand for endurance sports events, especially triathlon. It was strategically important to place another top event in this area.”

“We will use the upcoming months to turn the preliminary course into an attractive event for all parties involved: our athletes, their families and fans, as well as the citizens of Hamburg,” adds Björn Steinmetz, Managing Director of IRONMAN Germany, responsible for the operational implementation of the event.

Swimming in the Alster lake, cycling through the Harbour City and running along the green shore of the Alster lake with a finish at the famous town hall market – the city of Hamburg will offer a unique and unforgettable race experience for all athletes.

As one of the big urban triathlon cities, Hamburg is poised to welcome 2.500 athletes and thousands of spectators on August 13, 2017 for another high-class triathlon event.

IRONMAN Hamburg will offer 40 qualifying slots to the 2017 IRONMAN World Championship taking place in Kailua-Kona, Hawai`i. 

General registration for IRONMAN Hamburg will open on September 23, 2016 at: Athlete inquiries may be directed to For more information on the IRONMAN brand and global event series, Media related inquiries may be directed to



A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN®  Triathlon Series, the IRONMAN®  70.3®  Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 42 countries. For more information, visit

About Wanda Sports Holding

Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

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