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GURU Organic Energy Named the Official Energy Drink of Spartan Canada

May 10, 2022

GURU to supply energy to athletes at Spartan Canada events for the 2022 season

BOSTON, MASS. May 10, 2022/ENDURANCE SPORTSWIRE/ – Spartan, the world’s leading endurance sports and extreme wellness brand, announced today that GURU Organic Energy, the organic, plant-based energy drink, will be the Official Energy Drink of Spartan Canada for the 2022 race season.

“We are thrilled to partner with GURU Organic Energy drinks as our energy partner for Spartan Canada Races in 2022,” said Ian Lawson, Vice President of Global Partnerships for Spartan. “It’s a natural fit to feature their organic energy drinks with plant-based ingredients, and partner with a Canadian company, for our Canadian races.”

The Spartan community will have GURU Organic Energy at the on-course fuel stations during Spartan Canada events. Athletes will also be able to sample the drink in the festival location at races and find special offers on Spartan Canada’s social media channels.

The partnership with GURU Organic Energy includes integration on Spartan’s digital platforms and social media streams along with race-day activations.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.

About GURU Organic Energy

GURU Organic Energy believes energy shouldn’t come at the expense of health. Which is why we are a mission to clean up the energy drink industry, one can at a time. GURU Organic Energy has been mixing and brewing high-quality energy drinks since 1999. GURU Organic Energy’s formula is the result of years of experimentation to find the perfect balance of natural, plant-based ingredients. GURU Organic Energy knows when energy comes directly from earthy, organic sources, it’s got to be good. For more information visit guruenergy.com.

Media Contact
Amy Moritz, 716-863-2357, amoritz@martingroupmarketing.com