GORE collaborates with ROMANCE on first ever full color Shakedry jacket

November 1st, 2019

GORE collaborates with ROMANCE on first ever full color Shakedry jacket

Combining the GORE-TEX SHAKEDRY™ membrane with new printing technologies and a partnership with ROMANCE to unlock new breadth of colors previously unavailable 


GORE® Wear is excited to launch of a brand new limited edition GORE® x Romance GORE-TEX SHAKEDRY™ Jacket designed in collaboration with independent cycling apparel brand ROMANCE. On show for the first time at Rouleur Classicevent in London this weekend, GORE® Wear was able to combine its revolutionary GORE-TEX membrane with new printing technologies to produce the first full color GORE-TEX SHAKEDRY™ cycling jacket.

Romance and GORE have combined forces to bring Romance’s design perspective to Gore’s cutting edge material technology, producing a limited edition GORE x RMNC GTX SD Jacket. Only 200 of the unique print jackets will be produced, each subtly different, each individually numbered.

Romance are an independent cycling apparel brand based in London. They are renowned for their creative collaboration projects and have worked with some of the world’s most prominent brands, artist and designers on projects from cycling jerseys and bike frames to casual wear.

Owing to the complexities of its membrane, printing on GORE-TEX’s famous SHAKEDRY™ material has previously been constricted to a handful of dark colors. Now using innovative digital printing technology and high-tech ink and printers, the GORE-TEX brand have developed a way of unlocking a broader spectrum of color without compromising the quality of finish or overall performance of the garment.  

Now providing riders with a unique print jacket that offers the highest levels of protection and comfort in challenging weather conditions, the technology to digitally print on the new GORE x RMNC GTX SD Jacket was originally developed by Gore engineers in the “technical oriented fabrics” division in Putzbrunn near Munich. Challenged to create an even more advanced material, they developed a special “metalized” GORE-TEX membrane and used newly developed ink and a modified digital printer to open up an unprecedented range of color. Although the Gore engineers’ original development never made it to the market, the digital printing of the GORE-TEX SHAKEDRY™ with its GORE-TEX membrane as outer shell is now alive with this exclusive cycling jacket.  

The new GORE x RMNC GTX SD Jacket will offer ultimate breathability and a durable beading surface to keep you performing at the highest level in all weather conditions. Featuring an ergonomically shaped collar, elastic hem, reflective detailing and a front zip pocket that doubles as a stow-away pocket riders can expect the same quality and ride feel as the market-leading GORE® C7 GORE-TEX SHAKEDRY™ jacket. Customers who purchase a limited edition GORE x RMNC GTX SD Jacket will also receive a GORE-TEX musette, produced with leftover GORE-TEX laminate.

Commenting on the new jacket, Ben Washington, Sales and Marketing Associate at GORE® Wear said: “We are really stoked to collaborate with the team at ROMANCE to develop the stunning GORE x RMNC GTX SD Jacket. Merging their creative genius with GORE®’s technical innovation, we have really pushed the boundaries of modern design to offer riders an unprecedented level of function and form. Using a modified membrane and new printing technologies we have unlocked a new palette of colors for SHAKEDRY™ products and look forward to the possibilities this opens up for the future”  

Nathan Dytor at ROMANCE added:

“The design inspiration was born from nature: The forever developing patterns, shadows, light and atmosphere we all encounter on every ride, every time. Our design is an ode to the sky and its clouds, the ocean and its shadows, the tarmac and its scars, the fields and their contours – ever-changing, never the same. We wanted our jacket to speak of individuality and the truth that nothing ever stays the same. That’s why each jacket is completely unique, each one different to the next, each one individually numbered. The GORE x Romance jacket is delivering you a product as individual as every ride you have ever been on.”

The new GORE® x Romance GORE-TEX SHAKEDRY™ Jacket is a limited edition with only a few hundred jackets available to buy worldwide. In the US, the jacket will retail at $300 directly on the GORE® Wear website : https://www.gorewear.com

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 Images
A selection of images and logos can be found here:
https://drive.google.com/drive/folders/1h6bXNHd8eCC0Oe8eOqofndHUVaEiaPTM?usp=sharing

About GORE® Wear:

With its leading-edge product technologies and as a pivotal player in the development of innovative sportswear, GORE® Wear is actively shaping the functional garments of the future. GORE® Wear is part of W.L. Gore & Associates. Best known for its GORE-TEX brand, the company serves markets around the globe and is still privately owned. www.gorewear.com 

About ROMANCE:

Romance are an independent cycling apparel brand based in London. They are renowned for their creative collab projects with major artists – bringing to life thoughtfully designed limited edition cycle wear, which fuse colours, patterns and forward-thinking performance orientated design. Their latest collection with Dutch Artist and streetwear guru Piet Parrasold out within an hour. Romance also hit the headlines designing a one off customised bike with Specialized and street artist Felipe Pantone which topped the chart as the single most expensive item sold on eBay for Charity.

https://www.rmnc.cc/

GORE® Wear

GORE collaborates with ROMANCE on first ever full color Shakedry jacket

Contact Info

Thorpe Marketing
info@ThorpeMarketing.com
www.gorewear.com

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