Gold’s Gym SoCal Welcomes New Vice President of Technology, Bryan Taylor, to the Team

March 13, 2024

Taylor will play a crucial role in driving innovation and growth for Gold’s Gym SoCal.

Los Angeles, CA /ENDURANCE SPORTSWIRE/ – Gold’s Gym SoCal, the original home of transformative fitness workouts, is proud to announce the appointment of Bryan Taylor as the new Vice President of Technology. This strategic addition comes as the organization celebrates its 35th anniversary and prepares for a significant phase of growth and technological advancement.

Bryan brings to the team a robust 15-year background in technology leadership within the health and fitness industry. His role will focus on guiding and overseeing the integration of cutting-edge technologies to enhance the experiences of both employees and members. Taylor’s expertise will be instrumental in reinforcing Gold’s Gym SoCal’s reputation as the leading health club in Southern California, especially as the company looks forward to a series of transformative remodels and new openings.

“We are thrilled to have Bryan join our team, where he will leverage his extensive experience to bring invaluable knowledge to this role,” said Brian Morris, Senior Vice President at Gold’s Gym SoCal. “Bryan’s exceptional ability to lead teams and communicate strategic priorities will undoubtedly make him a key player in our mission to enable life-changing fitness transformations for our clients, supported by a robust technological infrastructure.”

Bryan holds a Bachelor of Business Administration (B.B.A.) in Management of Information Systems from CSU Sacramento. His professional journey includes leading roles in information management, technology infrastructure, network communications, application development, and user support specifically tailored to the health and fitness sector.

“I am excited to join the Gold’s Gym family and contribute to its innovative journey,” Taylor remarked. “I look forward to working with the talented team at Gold’s Gym SoCal to maintain our leading position in the fitness industry by aligning our technology initiatives with the company’s overall objectives, providing our team with the tools they need to excel, and offering our members a seamless experience.”

This year marks the start of a $15 million investment in transformative remodels across an additional 10 clubs in the market, underscoring Gold’s Gym SoCal’s commitment to staying at the forefront of the fitness industry and inspiring members to reach their fitness goals.

For more information about Gold’s Gym SoCal, please visit [www.goldsgym.com/markets/socal] or follow us on Instagram @GoldsGymSoCal.

About Gold’s Gym SoCal Group:

Tracing its origins back to Joe Gold’s first gym in Venice Beach, California, in 1965, Gold’s Gym SoCal has established a legacy of commitment, passion, and dedication to health and fitness. In 1988, brothers Angel and William Banos opened their first Gold’s Gym franchise in North Hollywood, California. Their dedication to superior customer service, personalized programming, and pristine facilities has positioned them as leaders in the fitness industry. For more information, visit [www.goldsgym.com/markets/socal].


Media contact:
Matt Kovacs