Gold’s Gym SoCal Appoints Mike Mitchell as Vice President of Fitness

April 23, 2024

Mitchell Returns to Support Southern California’s Leading Fitness Brand

Los Angeles, CA /ENDURANCE SPORTSWIRE/ – Gold’s Gym SoCal, the original home of transformative fitness workouts, appoints Mike Mitchell as its new Vice President of Fitness. With over two decades of experience in the fitness industry, Mitchell brings a wealth of knowledge, leadership, and passion to his new role.

Mitchell’s extensive background includes training at some of the world’s most renowned facilities, including The Cooper Institute, Parisi Speed School, IMG Academy, and EXOS (formerly Athletes’ Performance). His multi-unit experience on both the East and West Coast, coupled with his track record of increasing organizational revenue, member satisfaction, and staff development, makes him an invaluable addition to the Gold’s Gym SoCal team.

Commenting on Mitchell’s appointment, Brian Morris, Senior Vice President of Gold’s Gym SoCal, said, “Mike’s love for fitness and the gym industry is truly contagious, and we are confident that his wealth of knowledge, training, and development skills will elevate our fitness department to new heights. His commitment to creating a positive and motivating environment aligns perfectly with Gold’s Gym SoCal’s family values, and we are excited about the positive impact he will undoubtedly make.”

As Vice President of Fitness, Mitchell will spearhead strategic initiatives to enhance Gold’s Gym SoCal’s fitness offerings, focusing on delivering exceptional experiences to members while fostering a culture of growth and excellence among staff. His mentality and dedication to leading from the front lines will undoubtedly inspire and empower the entire Gold’s Gym community.

“Returning to the Gold’s Gym SoCal team to contribute to its legacy of excellence and innovation that the brand is known for was the natural next step for me,” said Mitchell. “Fitness is not just my profession; it’s my passion. I am committed to empowering individuals to achieve their fitness goals and creating a supportive environment where everyone can thrive.”

Mitchell’s appointment underscores Gold’s Gym SoCal’s commitment to providing unparalleled fitness experiences and further solidifies its position as a leader in the industry.

For more information about Gold’s Gym SoCal, please visit [www.goldsgym.com/markets/socal] or follow us on Instagram @GoldsGymSoCal.

About Gold’s Gym SoCal Group:

Tracing its origins back to Joe Gold’s first gym in Venice Beach, California, in 1965, Gold’s Gym SoCal has established a legacy of commitment, passion, and dedication to health and fitness. In 1988, brothers Angel and William Banos opened their first Gold’s Gym franchise in North Hollywood, California. Their dedication to superior customer service, personalized programming, and pristine facilities has positioned them as leaders in the fitness industry. For more information, visit www.goldsgym.com/markets/socal.

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Media Contact
Matt Kovacs | mkovacs@blazepr.com