FloSports secures London Marathon streaming rights in North America, Australia

August 26, 2021

United States-based subscription streaming platform FloSports has secured the media rights to the Virgin Money London Marathon in North America and Australia, starting this year.

The iconic international race – which is scheduled to be held on Sunday, October 3 – will be exclusively streamed on the FloTrack vertical in the United States, Canada, and Australia.

The partnership with the event’s media rights distributor, TCB Sport Media, includes rights to the Great North Run (September 12) and Great Manchester Run (September 22).

To enhance the London Marathon broadcast, FloSports will also provide original content and other programming. SportBusiness