Fleet Feet Rockford Joins Fleet Feet Chicago

July 5, 2022


JULY 5, 2022, Chicago, IL /ENDURANCE SPORTSWIRE/ – Speciality running store franchise DLZIMCO.Inc, owner operators of Fleet Feet Chicago, has acquired Fleet Feet Rockford. The official announcement was made on July 1, 2022. The move to acquire the Rockford location came with a desire to leverage Fleet Feet Chicago’s community and vendor partnerships with the established and active Fleet Feet Rockford community, expanding the Fleet Feet brand and mission across northern Illinois.

“We are excited to transition ownership of Fleet Feet Rockford into the Fleet Feet Chicago family,” said former owner Melissa Pratt. “We have seen the success and community Dave and Lisa built in the Chicago stores and are excited to have the opportunity to bring their industry knowledge and passion and build upon what we’ve already established here in Rockford.”

Fleet Feet Chicago owners Dave and Lisa Zimmer, celebrating their 25th anniversary as Fleet Feet franchisees, opened their first location in Chicago’s Old Town neighborhood, operating 7 locations across Chicago, Deerfield and Elmhurst. Adding Fleet Feet Rockford brings the franchise to 8 locations across Illinois

The acquisition of Fleet Feet Rockford fits in Fleet Feet Chicago’s vision to inspire and support runners throughout Chicagoland and Northern Illinois’ communities. Apart from the financial value that Fleet Feet Rockford will bring to the Chicago franchise, Fleet Feet Chicago will bring additional operational resources, expanded product offerings and will continue to build strong strategic partnerships between businesses and the greater running community.

“Lisa and I could not be more thrilled to add Fleet Feet Rockford to our portfolio,” said Dave Zimmer. “Melissa and her team have given Rockford’s vibrant running community a home and we look forward to continuing to foster its growth.”

Fleet Feet believes in the power of running. Our motto, RUNNING CHANGES EVERYTHING®. Whether you move fast or slow, whether you cover a mile or a marathon, it doesn’t matter. Running has the ability to challenge perceptions of what you’re capable of. It can bring people together, relieve stress, help you cope with hardship and give you healthy goals to strive for. Our mission is to help athletes and everyday people conquer their goals on every level, on every surface, at every distance with personalized solutions, inspiration, and knowledge.

On a national level, Fleet Feet, founded in 1976, is the largest franchisor of locally owned and operated running stores with 250+ locations in 37 states and corporate headquarters in Carrboro, N.C. Committed to offering personalized outfitting, robust running programs and rewards, community support and outreach, and 24 / 7 brand access at fleetfeet.com, each Fleet Feet location serves runners based on the belief that RUNNING CHANGES EVERYTHING ® . Stay inspired, motivated, and connected @fleetfeet.

For more information, contact:
Dan Lakin
Director of Brand Marketing