FinisherPix to Remain Official Photographer of IRONMAN

October 13th, 2017

FinisherPix expands portfolio of multi-sport, running and cycling events worldwide

TAMPA, Fla./ATLANTA, Ga. (October 13, 2017) — IRONMAN, a Wanda Sports Holdings company, in conjunction with FinisherPix LLC announced today a multi-year partnership that will provide competitors at IRONMAN® and IRONMAN® 70.3® triathlons a high-quality photo experience that will capture the highs and lows of racing for years to come. Since 2010, FinisherPix has been the Official Photographer for IRONMAN® events worldwide. Other endurance events within the brand’s portfolio, such as the Velothon Series and the Standard Chartered Singapore Marathon, will also be included within the agreement.

“We live and breathe endurance events and are lucky to have a great team that helps us to continue to grow and improve,” said FinisherPix Managing Director, Robbie Little. “Working with IRONMAN continues to be a natural fit and we could not be more excited about extending the partnership.”

“As the IRONMAN event portfolio grows, FinisherPix has continued to capture the unique racing experience of our athletes through their photography,” said Andrew Messick, Chief Executive Officer for IRONMAN. “We are confident that their combined passion and professionalism will consistently deliver a great product to our athletes worldwide.”

FinisherPix Managing Director Thomas Reichhold, along with Little and other employees of Finisherpix have participated in a variety of triathlon and running events around the world. Their understanding from an athlete perspective and the passion they bring to each event helps to deliver the best athlete photography opportunities for participants.

“We are excited about the future and we will continue to innovate in all areas of our business,” added Reichhold.

In addition, FinisherPix assumed the title sponsor position for a variety of events to finish out the 2017 season, including the private IRONMAN Aloha Reception in Kailua Kona, Hawai`i at the IRONMAN World Championship where Chrissie Wellington was inducted into the IRONMAN Hall of Fame inductee in front of the IRONMAN extended family.

For more information on FinisherPix, visit

For more information on the IRONMAN brand and global event series, visit Media may contact


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN®70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit

About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About FinisherPix
FinisherPix is an industry-leading sports photography business which prides itself on capturing lasting memories of participants in endurance events. FinisherPix is committed to constant innovation of photographic methods and photo delivery. With offices in the USA and Germany, Managing Director, Robbie Little, oversees several aspects of the business while business partner, Thomas Reichhold leads the technical side of things. The two have worked together since 2004 and have been partners since 2010 when FinisherPix was formed.

Dan Berglund
Senior Manager, Public Relations

Ryan Lobato
Coordinator, Public Relations


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