Feetures Shakes Up No Show Category with New Targeted Compression Socks
February 18, 2020
First of its kind, targeted compression anatomically designed No Show socks will change category
Charlotte, NC – February 18, 2020 – Feetures, a leading performing sock brand, is excited to introduce the first of its kind: Everyday No Show. Combining their proprietary Targeted Compression and Anatomical design Feetures created the first No Show with a custom-like fit that truly doesn’t slip.
In 2017, Feetures introduced their Everyday collection, which has since grown to 33 styles for men and 41 for women. The new No Show sock is made from performance fibers that are moisture wicking to keep feet dry throughout the day, and provide more coverage than traditional no-show socks, meaning more comfort for the wearer. Available in 15 SKUS, the socks will come in solid neutrals as well as a Stripe, Dynamic Diamond and Colorblock patterns, and will retail at $14.99/pair.
“This product is a game changer for the category. We have been designing performance socks for running for almost two decades and now we are using that same technology in Everyday No Show socks. You can feel the difference as soon as you put it on,” states Joe Gaither, Feetures VP of Marketing. “No slippage and maximum comfort — because the components of your outfit that you can’t see are just as important as the ones you can.”
Feetures, a leading performance sock brand, has been family owned and operated in North Carolina since 2002. Their goal is to create products that help people achieve their personal best. Feetures are engineered for performance with Targeted Compression and Anatomical Design to create a custom-like fit. As a testament to the quality of Feetures, each pair is sold with a lifetime guarantee. Go. Do. Live. In Feetures. Feetures.com / @feetures