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FasCat Coaching hires media veteran Ben Delaney as Director of Content

June 29, 2022

New Optimize training app launching this summer from the coaching company that created Sweet Spot training

BOULDER, CO/ENDURANCE SPORTSWIRE/ – Cycling Coaching & Digital Training company FasCat Coaching hired longtime cycling journalist Ben Delaney as its director of content. Delaney will be producing podcasts, writing stories and tips, creating video, and connecting on social media with athletes around the world.

Delaney will also help launch the forthcoming Optimize app, which simplifies complex, data-rich training equations so riders can focus on unique actionable insights.

“Ben has always been a great storyteller, and he understands our athletes perfectly because he’s one of them,” said FasCat Coaching founder Frank Overton. “Everyone at FasCat is excited to have him on the team to share the stories from our coaches and riders.”

Delaney has worked in cycling media since 2000, covering professional athletes and gear all over the world in stories, photos, podcasts and videos. He has served as a lead editor at VeloNews and BikeRadar, and also worked for other titles like Cyclingnews, Peloton, Outside, and CyclingTips.

“I’m excited to join Frank and the team at FasCat,” Delaney said. “FasCat revolutionized cycling training with the introduction of Sweet Spot training years ago, and the company is still leading from the front with the new Optimize app.”

Delaney lives in Boulder, Colorado, home to FasCat’s headquarters and some of the best bike riding in the world.

About FasCat Coaching

FasCat Coaching provides both personalized coaching services and a variety of digital training plans to help athletes of all levels achieve their goals.

With a background that includes a master’s degree in physiology and a U.S. patent from his time working in biotechnology, FasCat Founder Frank Overton has worked with teams like the U.S. national team, Priority Health Professional Cycling Team, Colorado University Cycling Team and, this year, Human Powered Health, whose women’s team is racing in the inaugural Tour de France Femmes.

To optimize the training experience for all athletes, FasCat Coaching is launching the Optimize app this summer in the App Store and Google Play.

Visit www.FasCatCoaching.com for more information about coaching, digital training plans and Optimize. Follow @fascatcoaching on Instagram to see Delaney’s work.

For more information and to say hello to Ben, please reach out to ben@fascatcoaching.com