EXEC: Hoka Outpaces Overall Deckers Trends in Q2; Execs See H2 Trends Moderating

October 24, 2025

The Hoka brand outpaced the overall Deckers Brands (DECK) business and sister brand Ugg in the first half and second quarter, as new product releases in the first quarter fueled strong growth throughout the period. However, the brand’s parent company has tempered its outlook for Hoka in the back half as the energy around fiscal 2026 new releases wanes going into the holidays. SGB MEDIA